Remote Manager, Sales and Marketing

Summary

The job is for a Manager, Sales and Marketing role at Centerfield, a digital marketing solutions provider. The role involves managing end-to-end B2B marketing and sales processes, developing strategies for lead generation and sales process optimization, and managing marketing campaigns for existing agents. The ideal candidate should have a background in B2B marketing, experience with CRM systems like Salesforce, strong analytical skills, excellent communication skills, and the ability to mentor others.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience
• Minimum of 5 years of experience in B2B sales and marketing
• Extensive experience with CRM systems, specifically Salesforce
• Proven track record of developing successful lead generation and sales optimization strategies
• Strong analytical skills and experience with sales metrics and reporting
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels
• Demonstrated ability to mentor others, driving performance and professional growth

Responsibilities

• Establish a framework for success for retail agent acquisition
• Fix/update Salesforce (we are both starting from scratch)
• Understand Sales Cycle
• Ensure incentives (including comp plans) are aligned with segment goals
• Develop sales promotions as needed
• Understand/teach product positioning
• Stabilize marketing and ensure appropriate reporting
• Develop best practices around onboarding agents in areas of greatest need
• Define the needed reporting and KPIs to drive the right team behavior and results
• Manage all reporting needs to the carrier partners
• Develop a pricing program for all product offerings to drive growth
• Understand the competitive landscape
• Anticipating Agent Carrier adoption of AIC
• Develop onboarding strategy for agents
• Work closely with corporate carriers on marketing materials
• Work with tech prod to ensure the program works as anticipated
• Unify our messaging and product pitch
• Understand/support the marketing needs of the broader AM team
• Develop approach to conferences and trade shows
• Utilize all B2B marketing and promotion methods to drive awareness of our retail agent offering as well as re-activation efforts

Benefits

• Competitive salary + bi-annual bonus
• Unlimited PTO – take a break when you need it!
• Industry-leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan – fully vested on day 1
• Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Career growth – we enjoy promoting from within!