Manager, Search and Engagement Optimization

Summary

Join our team at Allied Global Marketing as Manager, Search & Engagement Optimization and play a pivotal role in enhancing our digital marketing services by leading SEO, ASO, and CRM initiatives, developing search optimization strategies, collaborating with colleagues, and driving user engagement.

Requirements

• 4+ years of experience in digital marketing with a focus on SEO, ASO, and CRM
• Proven track record of driving successful SEO and CRM projects
• Expertise in data analytics and the application of insights to improve campaign outcomes
• Hands-on experience with relevant tools / services such as GA4, SEMrush, Marketo, HubSpot, AppTweak, Salesforce
• Ability to successfully manage multiple internal and external projects concurrently
• Exceptional communication skills, capable of distilling complex concepts for diverse audiences

Responsibilities

• Lead and execute SEO, ASO, and CRM initiatives for agency clients, ensuring services meet the highest standards and deliver outstanding results
• Develop, implement, and refine comprehensive search optimization strategies that align with evolving market trends and boost client visibility across: Traditional search engines AI-powered platforms Voice search Visual search Contextual search environments
• Collaborate with Digital Earned Media colleagues to develop strategies for optimizing organic social search presence
• Be hands-on with developing and deploying CRM campaigns, driving user engagement and client retention
• Creating, documenting, and enhancing processes to streamline our SEO, ASO, CRM and related operations
• Work closely with other agency solutions, such as Paid Media, Creative, and Client Solutions, to ensure SEO and CRM strategies align with business goals

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays