Remote Paid Search Optimization Specialist

Summary

Join a dynamic team as a Paid Search Optimization Specialist and contribute to the success of America's most popular health & wellness brands. As a key player in driving paid search ROI, you'll uncover insights, maximize conversion rates, and improve overall performance. With a strong analytical mindset and expertise in digital marketing, you'll thrive in this role.

Requirements

• Strong analytical skills with a knack for deriving actionable insights from data
• 2-4 years of experience in digital marketing, specializing in search engine marketing
• Experience driving winning and losing A/B tests and funnel optimization tests
• Proficiency in Excel/Google Sheets
• Demonstrated ability to quickly grasp new concepts and technologies
• Exceptional attention to detail
• Curiosity to try different strategies to find winning results
• Proven track record of managing multiple projects simultaneously
• Excellent communication skills, capable of engaging diverse audiences effectively
• Innate drive for success with a self-motivated and goal-oriented mindset

Responsibilities

• Conduct rigorous A/B testing of landing pages to uncover insights and maximize conversion rates for both branded and non-branded search terms
• Optimize keywords and bid strategies within Google Adwords for multiple products across several verticals
• Partner with cross-functional teams to design, develop, and recommend changes based on winning test results - including: Marketing, Video Editing, IT, and Design
• Develop and execute robust conversion rate optimization strategies, utilizing both qualitative and quantitative data to drive continuous improvement
• Monitor and analyze performance across all search channels with precision, identifying opportunities for revenue growth and setting benchmarks for success
• Optimize the customer journey. Take a holistic view of our sales funnel, optimizing SEO strategies and collaborating on customer journey initiatives to elevate overall performance metrics
• Serve as a content expert. Review and provide feedback on new content initiatives, ensuring alignment with campaign objectives and readiness for deployment
• Stay ahead of industry trends. Monitor emerging trends and opportunities in search engine marketing, pioneering innovative strategies to achieve strategic goals
• Act as a bridge between customer acquisition funnels and search strategy, communicating winning strategies to improve search performance across several verticals
• Remain adaptable and proactive in handling unforeseen challenges, embodying the spirit of Golden Hippo's “test everything, fail fast” culture

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights