Manager, Strategic Events

Summary

Join Abnormal Security as a Manager, Strategic Events – EMEA and become a critical member of the Global Strategic Events team, owning various customer-facing events. You will manage end-to-end event coordination and production internationally, focusing on EMEA. This role requires leading cross-functional teams, managing budgets, and analyzing ROI. Based in the UK, you will report to the Director of Strategic Events and collaborate with various teams to ensure successful event execution and alignment with business goals. The ideal candidate possesses extensive event marketing experience in the B2B SaaS ecosystem, particularly in cybersecurity. This role involves significant travel.

Requirements

• 5+ years of experience in event marketing, ideally in the B2B SaaS ecosystem (cyber security experience a plus)
• Proven track record of building or supporting highly regarded, 1000+ person events across multiple global markets
• Knowledge with virtual event platforms and/or event registration systems (3+ years)
• A self-starter who manages their time efficiently across multiple projects in collaboration with globally-distributed teams
• Highly accountable with strong ability to anticipate potential roadblocks and troubleshoot in advance
• Resourceful and a strong team player who thrives in a fast-paced environment with the ability to prioritize, pivot, and problem solve
• Exceptional interpersonal skills and the ability to operate in a highly matrixed environment that builds trust with peers, executives, vendors, and team members of all levels across the organization
• Experience in supporting various marketing and comms deliverables including email marketing, digital, social, and integrated campaigns from brief development to delivery
• Detail-oriented, team-oriented with the ability to think integratively and prioritize ruthlessly
• A strong and effective verbal and written communicator
• Experience managing budgets creatively and frugally, maximizing for greatest impact and ROI
• Good-humored and positive; a can-do attitude and an “ownership” mentality is required
• Willing to travel ~35% (domestic and global)

Responsibilities

• Manage end-to-end event coordination and production (including materials creation, event promotion and messaging, signage, giveaways, contract negotiation, vendor relations site selection, accommodations, participant registration, agenda scheduling, staffing, on-site logistics, and post-event reporting and follow up) internationally, with an emphasis on EMEA
• Define and own the goals and objectives of the event programs you support and align deliverables to meet those goals
• Lead cross-functional teams and external partners to deliver high-quality events within budget
• Primary communicator and link between stakeholders and the team, including managing expectations for deliverables
• Effectively communicate status, changes, and dependencies to applicable stakeholders throughout the planning process for multiple programs simultaneously
• Own program reporting, deliver thoughtful wrap-up reports and ROI analysis, distill and communicate learnings for program improvement and optimization YoY
• Work with Field Channel Marketing and other field teams to drive efficient sales enablement around the promotion and follow-up of the programs you own
• Work with the Global Integrated Campaigns team, Brand Creative, Product Marketing, and other cross-functional groups to ensure strategic events are supported and well-rounded, multi-pronged campaigns
• Assist with or oversee lead flow processes alongside MOPS to drive conversions and output down-funnel
• Effectively manage budgets, evaluate ROI, and suggest improvements to efficiencies of all events

Preferred Qualifications

• Proficiency with using tools like Jira, Asana, Salesforce, Marketo, Sigma, Jifflenow
• Experience provisioning events in virtual event platforms like Cvent, HopIn, SwapCard, etc