Senior Brand and Events Marketing Manager

Summary

Join Localyze, a global company reimagining how people move for work, as a Sr. Brand & Events Marketing Manager. This role involves establishing Localyze as a household name through events and thought leadership, building a community for Global Mobility and HR professionals. You will be responsible for increasing brand awareness and driving revenue through a comprehensive events program, including owned and sponsored events, both in-person and virtual. The position requires strong project management skills, collaboration with various teams, and a proven track record of executing high-impact global events and brand programs. Localyze offers a remote-work environment, various benefits, and opportunities for professional development.

Requirements

• +6 years experience in brand marketing, events management, ideally in B2B
• Excellent organizational and project management skills, with the ability to juggle several projects
• A strong communicator with excellent writing & verbal skills is a must
• Passionate about creating unique, stand out messaging, storylines and ability to build relationships at all levels
• Experience working with marketing automation and CRM systems (ex: HubSpot, Salesforce, Pardot, Zoom, ON24 or other)
• Strong understanding of performance KPIs, ability to demonstrate ROI
• Ability to develop new programs, processes and optimize for scalability
• Entrepreneurial, curious and scrappy mentality with the ability to get stuff done
• Experience working in global organizations and partnering with teams in multiple time zones, geographies and cultures

Responsibilities

• Guardian of the brand and responsible for ensuring that Localyze’s unique vision and product are continuously elevated and resonate with current & future customers, industry experts through events, thought leadership and advocacy
• Build a robust global event marketing program for Localyze to support our brand awareness and Revenue goals. You will leverage inputs from across the business to do so
• Responsible for the execution of owned & sponsored events, in person and virtual events
• Prioritize, project manage and analyze budgets, target setting and success reporting across various programs
• Collaborate with the rest of marketing to develop and execute targeted promotion, campaigns to increase brand & event visibility and drive qualified engagement
• Partner with internal and external resources and partners for co-marketing, produce key content, collateral and program success
• Manage end to end event management to promote, evangelize and follow-up with key audiences. This includes attending, overseeing and coordinating on site events where required to ensure a seamless experience
• Collaborate closely with the rest of the teams to understand the value proposition, wider market opportunity and messaging to convey unique thought leadership at events to our target audiences

Preferred Qualifications

• Previous experience in the global mobility, immigration, and/or HR Tech, B2B SaaS space a plus
• Adaptable, positive attitude, good sense of humor a plus

Benefits

• No Office, No Borders : Embrace the freedom to work from anywhere within our entities in Germany, Portugal, Spain, or the UK. Plus, make the most of Workations !
• Craft Your Workspace : Create your ideal workspace with our annual LocaBoost allowance, you can kit out your home office or put it towards a local coworking space – the choice is yours
• Equity for All : We believe in shared success. Join us, and not only become part of the Localyze team, but also an integral stakeholder in our growth with an attractive equity plan
• Grow With Purpose : Fuel your growth mindset with an annual learning & development budget. We're invested in your career journey
• Wellness Boost : Balancing work and life is an art, and we're here to support you. Enjoy a monthly wellness stipend via Juno, plus access to Nilo Health for 1:1 coaching sessions, unlimited courses, digital resources, and roundtable discussions
• Out of the ‘Virtual’ Office : Enjoy 28 days of paid time off, plus local public holidays, and here's a little extra – an additional celebratory day off just for you!
• Family First : Welcoming a new family member? Take the time you need with parental leave to bond and cherish those precious moments
• Globetrotter Gatherings : Keep the team spirit high with not one but two team meetups per year. And wait for it – an annual international company-wide retreat. Picture this: Portugal in 2022, Italy in 2023 – and who knows where next?