Market Development Analyst

Summary

Join Avero, a leading hospitality technology company, as a Market Development Analyst! This fully remote role reports to the Digital Strategy Manager and focuses on lead generation and market research within the hospitality industry. You will identify and profile potential clients, enhance prospect data, analyze lead effectiveness, and prepare reports on market trends. Collaboration with sales and marketing teams is crucial to inform lead strategies and improve sales. The ideal candidate possesses strong analytical and communication skills, along with experience in marketing analysis, preferably within the hospitality SaaS sector. Avero offers a competitive compensation and benefits package, including health insurance, paid time off, and opportunities for professional growth.

Requirements

• 2+ years of experience in a marketing analyst role, preferably in the hospitality SaaS company industry
• Strong communication and interpersonal skills (written and verbal)
• Excellent listening and presentation skills with experience presenting to C-Level and technology leaders
• Strong research and analytical skills
• Proficiency in CRM software (e.g., Salesforce, HubSpot)
• Excellent organizational and time-management skills

Responsibilities

• Identify and research potential target hotels, restaurants, and clients and create a detailed profile that includes key information and your preliminary assessment by utilizing online resources (LinkedIn, Industry Databases and social media.)
• Assist in cleaning up and enhancing prospect data within CRM to ensure accurate and actionable information for outreach
• Develop a framework to assess the potential value of leads, identify any potential red flags
• Clean up former leads in existing pipeline
• Analyze the effectiveness of acquisition efforts, report on key metrics, and suggest optimizations
• Track and analyze sales activity, including leads generated, meetings conducted, conversations and deals closed to help understand target customers and improve lead generation
• Prepare reports on market trends, competitive activity, and the effectiveness of sales and marketing campaigns and provide recommendations to improve sales and marketing strategies
• Conduct industry specific and niche market research to understand their current marketing efforts, target audience, and potential pain points
• Identify potential opportunities within specific niches (e.g., boutique hotels, luxury resorts, fine dining, casual dining)
• Identify former customers/segments we should re-engage
• Collaborate with sales/marketing team top run campaigns for successful outreach and by providing valuable insights and data to inform the company's sales and marketing and lead strategies
• Prepare concise and informative reports on lead generation activities, including key findings, challenges, and recommendations

Preferred Qualifications

Knowledge and enthusiasm of the hospitality industry preferred, vertical specialization a plus (Hotels, Restaurants, and Casinos)

Benefits

• Competitive compensation, coupled with an emphasis on work/life balance
• Employer-sponsored benefits package including Health, Dental and Vision insurance
• We are a remote employer!
• Health Savings Account with contributions from Avero quarterly!
• Medical and Dependent Care Flexible Spending Accounts
• Company Paid Disability, Life Insurance and AD&D
• Commuter Benefits (for those in NYC!)
• 401k and Company Match
• Parental Leave
• ClassPass Discounts
• Equity in the company – all employees have a stake in our growth!