Associate Director, Market Development

Summary

Join Orca Bio, a late-stage biotechnology company, as the Associate Director, Market Development, West. This senior field-based position focuses on building Key Opinion Leader (KOL) relationships, generating market insights, developing brand awareness, training speakers, and profiling Centers of Excellence (COEs). You will report to the Head of Marketing and New Product Planning and collaborate closely with Sales, Medical Affairs, and other commercial teams. This role is crucial for facilitating COE onboarding, creating brand strategy, and developing brand tactics before and during the commercial launch of Orca-T. The position requires extensive travel (approximately 50%) and is based in California, Oregon, Washington, Arizona, Nevada, Idaho, Montana, Wyoming, Utah, Colorado, or New Mexico.

Requirements

• Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing; field-based marketing experience preferred
• Leukemia and/or bone marrow transplant clinical fluency
• Academic center account experience
• Launch experience
• Demonstrated ability to work cross functionally with other teams
• 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD)
• Ability to travel ~50% of the time (will include overnight travel)

Responsibilities

• Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
• Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
• Manage Commercial KOL engagement planning and execution at major congresses
• Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
• Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution
• Management of regional marketing budget
• Identification, recruitment, and coaching of KOL speakers
• Vendor selection and management
• Content creation and PRC approval
• Bureau management and program execution
• Identify KOL champions and lead KOL-specific scientific education and clinical alignment
• Contribute to cross-functional pre-onboarding, multi-domain profiling of select ATCs
• Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations
• Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics
• Comply with all laws, regulations and policies that govern the conduct of Orca Bio activities

Preferred Qualifications

• Experience working in-house at a small or mid-sized biotechnology company
• Experience at a company progressing from clinical stage through commercialization
• Cell therapy or immune-oncology experience