Market Development Manager

Summary

Join Botanic Tonics as a Market Development Manager to drive national growth. Identify and develop high-potential new markets across the U.S., focusing on independent convenience stores. Partner with Market Managers and DSD partners to establish and expand new accounts. Serve as a brand ambassador, owning initial sales and ensuring smooth account handoffs. Track sales performance, gather market feedback, and report competitive insights. This field-based role requires entrepreneurial spirit, strong communication, and frequent travel.

Requirements

• A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space
• 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics
• Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners
• Comfortable working independently and traveling frequently (50–75%)
• Entrepreneurial mindset—you’re energized by creating something from nothing
• Strong communicator, highly organized, and goal-oriented

Responsibilities

• Partner with Director of Strategic Partnerships and Commercial Programs to identify key regions with high concentrations of new account opportunities
• Secure new retail partnerships, with a focus on independent and small-chain convenience stores
• Open accounts with excellence in merchandising
• Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle
• Work cross-functionally to ensure a smooth handoff of newly opened accounts to the local Market Manager and DSD partner for ongoing support
• Track and report on sales performance, market feedback, and competitive insights from the field