Market Director

Summary

Join iHerb as the Market Director, Japan and Korea (Ecommerce) and lead the strategic direction for iHerb's business and integrated marketing in these key markets. This growth-focused role requires driving market success by developing new business opportunities and partnerships, leading marketplace growth, and developing integrated marketing communication strategies. You will own the Japan market budget, manage resources efficiently, and collaborate with cross-functional teams. The ideal candidate possesses extensive ecommerce and marketing experience in Japan and Korea, strong leadership skills, and excellent communication abilities in both Japanese and English. This hybrid role is based in Tokyo.

Requirements

• Role is based in Japan (Hybrid role based in Tokyo)
• Japanese speaking ability and strong English communication skills
• 15+ years of ecommerce and marketing experience
• Demonstrated experience and knowledge of ecommerce growth strategies in the direct to consumer retail space in Japan and Korea
• Experience managing a team, in-person and/or remotely
• Experience collaborating effectively across all levels of an organization, from C-level to individual contributor level

Responsibilities

• Drive executive leadership to deliver Japan and Korea's growth by leading the development of new business opportunities and partnerships in the region, including marketplaces, payment partners, influencers, B2B and offline sales opportunities
• Lead marketplace growth on Rakuten and new platform expansion
• Develop integrated marketing communication strategy that will help to increase brand awareness, support new customer acquisition and customer retention
• Continuously drive growth by applying a clear understanding of the iHerb Japan’s brand, consumer and industry trends, to marketing, merchandising, content, and business strategies
• Own Japan Market budget, manage efficient use of resources and budget to prioritize the most impactful opportunities for growth and profitability in the market
• Work collaboratively with cross functional teams – brand teams, marketing operations, merchandising, finance, global logistics and operations teams to ensure growth goals are met
• Maintains awareness of competitive activity, regulatory/compliance changes and regularly communicate with HQ team on changes and plans
• Manage team members based in Japan and Korea

Preferred Qualifications

Familiarity with VMS (supplement category) compliance, cross-border retail and global logistics a plus

Benefits

Programs designed to help our employees and their families stay healthy, live well, and plan for their financial future