Marketing Analyst

Summary

Join GoDaddy's Commercial Success team as a remote Marketing Analyst in Colombia! This role involves optimizing marketing spend, building insightful tools, and partnering with various teams to maximize ROI. You will analyze data, identify opportunities, and communicate performance updates to stakeholders. The position requires experience in marketing analytics and budgeting, excellent communication skills, and the ability to manage multiple projects. GoDaddy offers a competitive benefits package including paid time off, retirement savings options, bonuses, health benefits, and parental leave.

Requirements

• Bachelor’s degree in Business, marketing, computer science, or related experience
• Excellent communication skills and ability to thrive in a highly matrixed organization

Responsibilities

• Drive and optimize marketing spend reporting and budgeting for Media teams
• Build more insightful tools and automate processes (budgeting, pacing and performance measurement) to drive quicker decisions
• Partner with Media teams to optimize budgets to maximize ROI
• Provide regular performance updates to Media and BU leads
• Monitor and drive spend pacing to have channels and media hit their pacing goals
• Partner with Media, Channels, and BU teams to plan, size, and prioritize initiatives to drive ROI
• Constantly analyze the Website and Media Platform data in order to detect opportunities across channels and regions to drive revenue and spend optimizations
• Partner with channels on platform performance and find opportunities to improve the top line
• Partner with business analytics to dive deep into media metrics showing anomalies
• Document and track web/marketing performance anomalies and communicate to the appropriate business leaders
• Track Media experiments and the subsequent impact on the business units
• Communicate the progress of Marketing commitments to the appropriate stakeholders

Preferred Qualifications

Project and time management skills and the ability to run multiple projects at once

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Other family-friendly benefits including parental leave