Senior Digital Marketing Analyst

Summary

Join TechnologyAdvice as a Senior Digital Marketing Analyst and manage dashboards for SEO & paid media teams, analyze data for business insights, and coordinate digital marketing reports. You will optimize digital marketing efforts, increase web conversion rates, and measure web presence effectiveness. This role requires data accuracy focus, positive attitude, and dedication to learning. The position is remote-first and located in the United States. Responsibilities include data collection and integration from various sources, data cleaning and transformation, exploratory data analysis, building predictive models, campaign effectiveness analysis, audience segmentation, A/B testing support, and creating dashboards and reports. The ideal candidate possesses a Bachelor's or Master's degree in a relevant field and significant experience in digital marketing and data analysis.

Requirements

• Bachelor's or Master's degree in a relevant field such as Data Science, Statistics, Computer Science, Marketing Analytics, or a related discipline
• 3-5 years experience with digital marketing platforms and concepts, including Google Analytics (both Universal Analytics and Google Analytics 4), Google Tag Manager, Facebook Ads Manager, Google Search Console, SEO, SEM, and social media analytics
• 2+ years experience using BigQuery and SQL for data querying and manipulation. Experience with Google Analytics exports in BigQuery will make you stand out!
• Experience with data visualization tools like Tableau, Looker/Google Data Studio, Power BI, or similar platforms
• Clear written and verbal communicator
• Strong analytical thinking and problem-solving skills to interpret complex data and provide actionable insights
• Knowledge of statistical techniques and methodologies for data analysis
• Ability to work collaboratively in cross-functional teams and communicate findings effectively to both technical and non-technical stakeholders
• Attention to detail and a passion for staying updated with industry trends and emerging technologies in both data analytics and digital marketing
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

Responsibilities

• Collect, extract, and integrate data from various digital marketing sources such as websites, social media platforms, email campaigns, and advertising campaigns
• Work with APIs and data connectors to ensure a smooth flow of data into analytical systems
• Connect and draw insights across multiple data sets to create a comprehensive picture
• Clean, preprocess, and transform raw data to ensure accuracy and consistency
• Handle missing data and outliers effectively to maintain data integrity
• Perform exploratory data analysis to uncover trends, patterns, and insights that can drive marketing strategies
• Utilize statistical techniques to identify correlations and relationships within the data
• Build predictive models to forecast trends, customer behavior, and future campaign performance
• Analyze the effectiveness of digital marketing campaigns, including click-through rates, conversion rates, and ROI
• Provide actionable recommendations to optimize campaign performance
• Segment audiences based on demographics, behavior, and preferences to tailor marketing strategies
• Analyze customer journey data to identify touchpoints for improvement and engagement
• Support and measure A/B testing to evaluate the impact of different marketing strategies and variations
• Interpret test results and provide recommendations for optimization
• Create dashboards and reports to communicate insights to stakeholders using visualization tools like Tableau or Looker/Google Data Studio
• Present data-driven insights to marketing teams and management

Preferred Qualifications

• Working knowledge of machine learning and predictive modeling is a plus
• Working knowledge using DOM in JavaScript is a plus

Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
• Remote-First Culture: Work from the comfort of your home
• Flexible PTO: Take the time you need, when you need it
• Health Coverage: Medical, dental, and vision plans for you and your family
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
• 401K with Match: Secure your future with our company-matched retirement savings
• Paid Parental Leave: Support for new parents during life’s special moments
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
• Pet Insurance: Care for your furry family members
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years
• In-Office Perks: Enjoy catered lunches for our in-office team