Marketing Analyst

Summary

Join Havenly Brands as a Marketing Analyst and contribute to the growth of our award-winning interior design and home furnishings brands. You will partner with the Director of Growth, utilizing your marketing analytics expertise to drive data-driven decisions. Responsibilities include developing marketing forecasts, managing relationships with vendors, and creating insightful reports on key metrics like CAC, CPO, and LTV. You will also collaborate with cross-functional teams to optimize marketing strategies and improve reporting. This role requires strong analytical skills, experience in marketing analytics, and excellent communication abilities. The position offers a competitive salary, comprehensive benefits, and the opportunity to work in a dynamic and growing company.

Requirements

• Passion, curiosity, and care to empower an organization with data to make informed decisions
• 3+ years of demonstrated financial acumen and analytical experience delivering results-driven strategic recommendations, business modeling, and creating meaningful analysis to drive key business decisions
• Experience in Marketing/Advertising analytics; measuring the ROI of marketing spend and advising on investment decisions and allocations
• Experience in either a growth stage company or a top advertising agency, in a marketing analytics role
• Experience presenting analysis to stakeholders, clearly communicating findings, and defending methods and assumptions used
• You are able to ruthlessly prioritize based on what will drive the most impact for the company
• You are a lifelong learner, you are always learning new things and love to teach others
• You thrive in a fast paced environment
• Excellent communication and presentation skills, highly organized, exceptional attention to detail, strong and proven project management capabilities and stakeholder relationship development, and able to manage competing priorities
• Comfort managing through ambiguity and working with limited data
• Solid MS Excel user with experience building financial/marketing models and dashboards; proficiency with BI and data visualization software preferred
• Applicants must be currently authorized to work in the United States on a full-time basis

Responsibilities

• Partner with the Director Growth on all aspects of marketing analytics, reporting and presentation preparation for all six Havenly brands
• Developing rigor and processes around marketing measurement and analytics for a multi-brand home furniture, decor and interior design business
• Own building monthly forecasts leveraging pre-built models by analyzing historical data and inputting assumptions on key marketing metrics to ascertain ability to hit pre-set financial targets; share output with Director for input and evaluation
• Co-own the relationship with our 3rd party Marketing measurement vendors and drive testing roadmap; partner with internal Growth stakeholders and vendors to understand data and inform investment decisions
• Partner with Growth stakeholders on ongoing and consistent analytics across all marketing channels (digital, print); ensuring processes are in place for continuous evaluation of tactics by optimization and channel to best optimize for the KPI
• Develop more robust reporting and analytics around CAC, CPO and LTV for each brand and report out on results regularly; continually update break-even points and LTV/CAC ratio targets based on the latest business trends for each brand
• Partner with Analytics team to further develop Customer Metrics dashboards (acquisition, retention, reactivation, LTV, CAC, etc.) to best serve the needs of the Growth team
• Partner with Finance and Strategy on annual and monthly forecast targets and update Growth teams’ monthly financials to prep for regular marketing presentations to leadership
• Build out promotional calendar across all brands and aid in analytics to support discount amount and timing of promotions
• Perform ad hoc analyses as needed for regular leadership presentations and board meeting deliverables
• Develop, and keep current, various marketing analytics documents and dashboards (Google sheets, excel, Looker, etc.)
• Continuously develop and innovate around both standard, ad-hoc reporting and analytics

Preferred Qualifications

• Bachelor’s degree in a data intensive field such as Economics, Mathematics, Business, Finance, or Psychology is preferred
• Understanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix Modeling
• Experience in marketing or financial services with knowledge of brands, product and customer data
• Prior experience in a new business or startup highly desired
• Retail experience preferred; in absence of that, you have the ability to successfully apply knowledge from your industry to the home retail space

Benefits

• Competitive compensation
• Generous PTO
• Volunteer days off
• Health benefits (Medical, Dental, Vision, Disability)
• 401K
• Paid Parental leave
• Fertility benefits
• Free design services
• Furniture discounts
• Merchandise credits