Marketing Analytics Lead

Summary

Join Apex Growth, a growth marketing agency, as their Marketing Analytics Lead. This full-time, remote (US-based) position offers a competitive salary and bonus structure ($80-125K base + bonus). You will own reporting and measurement across all clients, working closely with client success, marketing channel leads, and clients. Responsibilities include developing automated reporting, building forecasting models, collaborating with team members, diving into marketing data for insights, and optimizing business reporting. The ideal candidate possesses 5+ years of data analytics experience, a bachelor's degree in a quantitative field, proficiency in Google Analytics, and strong communication skills. Apex Growth offers a flexible remote work environment, professional development opportunities, a competitive salary and bonus structure, 401k matching, unlimited PTO, paid leave, full health benefits, and a learning and career development program.

Requirements

• 5 years of experience working in data analytics
• Bachelor's degree in economics, statistics, or related quantitative field
• Proficient in Google Analytics or Adobe Analytics
• Strong understanding of customer cohorts, return on ad spend (ROAS)
• Experience with geo-lift and on-platform incrementality testing, conversion lift measurement, multi-touch attribution models and holdout testing
• Communication skills and storytelling applied to data analysis is essential. You can transform reams of data into digestible insights
• Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment

Responsibilities

• Develop & maintain automated reporting to track client performance across online marketing channels and creative strategy
• Build accurate forecasting and pacing models to ensure we are able to stay on track to our client targets
• Collaborate with other team members to define their data and analytics needs and turn them into clear, actionable insights that enhance our marketing performance
• Dive into marketing data, provide insights on conversion rates, marketing campaign performance, creative performance, and other crucial topics
• Develop and optimize business reporting and visualizations that drive marketing decisions and business performance
• Collaborate closely with client’s analytics teams and external vendors to ensure we've got all the data we need, accurate, and ready to go
• Own measurement testing and analysis (i.e. conversion lift tests, incrementality testing), working closely with online marketing, creative strategy, and client’s analytics team
• Lead regular marketing performance meetings with online marketing & creative strategy stakeholders
• Ensure channel owners have a clear understanding of their channel & drivers of performance

Preferred Qualifications

• Expertise in SQL and working with databases
• Understanding of lifetime values for B2B/B2B settings and how these figures are calculated

Benefits

• A great flexible remote work environment—equal parts laid-back startup and motivated meritocracy
• Daily opportunities to grow your technical skills and capabilities & professional development opportunities within the organization
• A highly accomplished executive team with a plan to scale Apex Growth, that works with you to become a major player in the growth marketing agency space
• A competitive salary and bonus structure
• 401(k) with company matching
• Generous (and by generous we mean unlimited) PTO
• Paid Vacation, Paid Bereavement, and Paid Family Leave
• Full Health Benefits (Dental, Vision, Wellness)
• Learning and career development program