Product Marketing Lead

Summary

Join AlGooru, a Saudi-based learning platform, as their next Product Marketing Lead! This role involves taking ownership of product positioning, messaging, and go-to-market strategies. You will lead cross-functional collaboration, measure key metrics, and develop and execute go-to-market strategies for product launches and updates. The ideal candidate possesses 3+ years of experience in product marketing within the Saudi market, strong analytical skills, and proficiency in various marketing tools. AlGooru offers a competitive compensation package including work-from-anywhere flexibility, unlimited PTO, ESOP shares, and various other perks and benefits.

Requirements

• 3+ years of experience in product marketing, with a strong focus on the Saudi market
• Proven track record of successful product launches and go-to-market strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Advanced proficiency in CRM platforms (e.g., HubSpot)
• Proficient in using marketing tools (e.g., Google Analytics, Mailchimp)
• Advanced skills in presentation software (e.g., Google Slides)
• Excellent communication and presentation skills
• Strong project management skills with the ability to manage multiple priorities
• A passion for creativity, innovation, and driving results

Responsibilities

• Take ownership of product positioning, messaging, and go-to-market strategies to drive conversion and customer engagement
• Lead cross-functional collaboration to ensure alignment of product marketing initiatives with business objectives
• Measure and optimize key metrics such as CVR, CTR, CAC, CPL, and ROAS to enhance product performance and ROI
• Develop and execute go-to-market strategies for product launches, updates, and new features
• Craft compelling messaging and product positioning that resonates with target audiences and differentiates products in the market
• Conduct market research to understand customer needs, identify buyer personas, and analyze competitor strategies
• Collaborate with cross-functional teams (Customer Success, Product, Sales, BizDev, and Marketing) to align on product objectives and initiatives
• Create sales enablement materials, including presentations, case studies, and product one-pagers to support internal teams
• Track and analyze product marketing performance using KPIs such as CVR, CTR, CAC, CPL, and ROAS to assess the impact of marketing initiatives
• Lead customer insights initiatives to gather feedback and inform product development and marketing strategies
• Refine messaging and positioning based on performance data and market shifts
• Manage product marketing projects and deadlines to ensure timely execution and alignment with broader business goals

Benefits

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• AlGooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes