Marketing Insights & Analytics Manager

Summary

Join Fullscript, a company revolutionizing healthcare, as their Marketing Insights & Analytics Manager. You will bridge the gap between marketing and technical teams, ensuring a clear understanding of marketing performance. This role involves developing and implementing data-driven marketing tactics, optimizing performance, and aligning strategies with Fullscript's business goals. You will provide key insights into customer behavior and marketing funnels to enhance marketing efforts. Responsibilities include data analysis and reporting, funnel analysis, developing data-driven strategies, collaborating on marketing optimization, and developing functional requirements. The ideal candidate possesses 8+ years of marketing experience, expertise in digital marketing data, and strong analytical and communication skills.

Requirements

• 8+ years of experience in marketing, with a focus on B2B/B2C growth marketing, ideally within healthcare, SaaS, or similar sectors
• Bachelor's degree in Digital Marketing, Marketing Analytics, or a related field/experience
• Expertise in digital marketing data, with hands-on experience in platforms such as Google Analytics, Iterable, Hubspot, and Salesforce Marketing Cloud
• Proficiency in reporting and analytics tools, such as Looker Studio, Tableau, and experience with Snowflake or other data warehouse platforms
• Strong ability to analyze complex data sets and deliver actionable insights to non-technical stakeholders
• Excellent communication skills, with the ability to articulate data insights in an accessible way to marketing teams and senior leadership
• Experience collaborating with internal and external partners to drive marketing performance

Responsibilities

• Continuously analyze data across marketing channels, campaigns, and tactics to understand performance and identify areas for improvement. Provide actionable insights and recommendations to inform marketing decisions
• Deliver comprehensive funnel analysis, providing clear insights into lead generation, conversion rates, and customer engagement to improve marketing performance and drive business growth
• Act as a subject matter expert for all data-driven requests, unlocking valuable insights from Fullscript’s data and presenting these findings to internal teams to optimize marketing strategies and campaigns
• Work closely with cross-functional marketing teams to prioritize data requests and ensure strategies are continuously optimized to meet business objectives
• Collaborate with marketing teams to create, analyze, and validate business requirements. Translate these into detailed functional requirements and user stories to ensure clear communication with technical teams

Preferred Qualifications

• Previous experience in the health and wellness or SaaS industry
• Familiarity with the customer journey in health and wellness, particularly for healthcare providers and patients
• Account-Based Marketing (ABM) strategies
• Experience with A/B testing to refine campaigns and improve results
• Knowledge of lead management frameworks

Benefits

• Market competitive compensation package including equity
• RRSP matching (within CAD) // 401K matching (within US)
• Flexible PTO policy
• Flexible benefits package and additional perks
• Employee discount on Fullscript catalog of products for family & friends
• Ability to Work Wherever You Work Well*