Marketing And Pr Manager
RPM Healthcare
Job highlights
Summary
Join our leading Remote Patient Monitoring (RPM) company as a Marketing and PR Manager! This remote role, with occasional office meetings, requires a creative and driven individual to manage diverse marketing and PR areas. You will develop and execute multi-channel campaigns, build brand awareness, and generate leads. Responsibilities include content marketing, provider and patient storytelling, educational content creation, PR campaigns, media pitching, and event coordination. The ideal candidate possesses a Bachelor's degree in a related field, 3+ years of healthcare marketing and PR experience, and strong writing and storytelling skills. We offer a competitive salary, performance-based bonuses, a collaborative team environment, professional development opportunities, and flexible remote work.
Requirements
- Bachelorβs degree in Marketing, Communications, or a related field
- 3+ years of experience in healthcare marketing and PR, preferably at a health system
- Strong writing and storytelling skills, with the ability to craft compelling narratives
- Proficiency in marketing tools and platforms, including social media, email marketing, and content management systems
- Ability to work independently, think entrepreneurially, and execute across multiple projects simultaneously
- Experience with press release writing, media pitching, and event coordination
Responsibilities
- Create compelling newsletters, whitepapers, and blogs tailored for email marketing, blog posts, and PR distribution
- Develop video and print content that showcases real-life success stories and testimonials
- Produce explainer videos, infographics, and guides on the benefits of RPM to educate providers and patients
- Celebrate nurses, providers, and care coaches to foster emotional connections and build trust
- Craft and distribute press releases for newsworthy milestones like partnerships, clinical outcomes, and platform updates
- Build and maintain a media list and regularly pitch compelling patient stories, healthcare trends, and internal data to healthcare reporters, journalists, and bloggers
- Identify opportunities to exhibit, secure speaking engagements, and pursue award nominations
- Collaborate with health systems, advocacy organizations, and local health fairs to develop joint campaigns
- Plan and execute educational events featuring industry leaders to position the company as a thought leader
Preferred Qualifications
- Entrepreneurial Spirit: Self-starter who takes ownership of projects and drives them to completion
- Creativity and Drive: Innovative thinker with a passion for storytelling and building emotional connections with audiences
- Hands-On Mentality: Comfortable rolling up your sleeves to manage everything from content creation to media outreach
Benefits
- Competitive salary and performance-based bonuses
- A collaborative and innovative team environment
- Opportunities for professional development and career growth
- Flexibility with remote work
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