Marketing Associate

Summary

Join a dynamic digital marketing agency as a Marketing Associate, supporting digital marketing initiatives, managing ad campaigns, conducting data analysis, and contributing to overall marketing strategies.

Requirements

• Demonstrated expertise in spreadsheet management, including proficiency in Excel and Google Sheets, along with strong data analysis skills
• Proven experience with digital marketing tools such as Google Ads, Bing Ads, Google Analytics, and various other PPC/SEM platforms is a must
• Exceptional attention to detail, particularly when assessing campaign performance and identifying data trends
• Strong written and verbal communication skills, with an emphasis on delivering clear and concise messages

Responsibilities

• Meet with internal team members as well as directly with clients
• Receive and respond to emails from clients, as appropriate, once adequate training has been provided
• Be the primary point of contact when core team members are out of office
• Meet with representatives from Google, Microsoft, Linkedin, DSPs, etc as needed
• Assist in the creation, monitoring, and optimization of PPC and SEM campaigns across platforms like Google Ads, Bing Ads, social media, and DSPs
• Create and actively manage ads, audiences, targeting variables
• Conduct keyword research and competitive analysis to improve campaign performance
• Analyze campaign data to identify trends and opportunities for improvement
• Maintain detailed spreadsheets to track campaign performance, budget allocations, and KPIs
• Use tools like Google Analytics and other marketing software to measure the effectiveness of campaigns
• Provide insights and recommendations based on data to optimize ad performance and ROI
• Assist in writing compelling ad copy that drives engagement and conversions
• Collaborate with the design team to create visually appealing ads and marketing materials
• Creating content maps and writing content with the help of LLMs like chatgpt
• Conduct research to identify market trends, customer preferences, and competitor strategies
• Stay updated on the latest digital marketing trends and tools to inform campaign strategies
• Prepare weekly and monthly reports for internal and client presentations
• Document best practices and create guides for future marketing campaigns

Benefits

• Competitive Salary
• Comprehensive benefits package designed to support your well-being
• Professional Growth Opportunities
• Collaborative Team Environment
• Fully remote—work from anywhere
• Ample paid time off to rest and recharge
• HMO coverage after 3 months for full-time employees
• Direct Mentorship
• Ongoing access to resources for professional growth
• Global Networking