Marketing Associate

Summary

Join Pearl, a dynamic digital marketing agency, as a Marketing Associate and contribute to our SEM/PPC advertising initiatives. You will manage and optimize ad campaigns, conduct data analysis, and collaborate on various digital marketing strategies. Responsibilities include executing paid ad campaigns, maintaining campaign tracking spreadsheets, and contributing to SEO, AI-assisted copywriting, and content mapping. The ideal candidate possesses strong data analysis skills, expertise in digital marketing tools (Google Ads, Bing Ads, Google Analytics), and excellent communication skills. We offer a competitive salary, comprehensive benefits, professional growth opportunities, a collaborative team environment, fully remote work, generous PTO, direct mentorship, and learning & development resources.

Requirements

• Demonstrated expertise in spreadsheet management, including proficiency in Excel and Google Sheets, along with strong data analysis skills
• Proven experience with digital marketing tools such as Google Ads, Bing Ads, Google Analytics, and various other PPC/SEM platforms is a must
• Exceptional attention to detail, particularly when assessing campaign performance and identifying data trends
• Strong written and verbal communication skills, with an emphasis on delivering clear and concise messages
• Highly motivated and inquisitive, possessing a natural aptitude for independently finding solutions to challenges

Responsibilities

• Meet with internal team members as well as directly with clients
• Receive and respond to emails from clients, as appropriate, once adequate training has been provided
• Be the primary point of contact when core team members are out of office
• Meet with representatives from Google, Microsoft, Linkedin, DSPs, etc as needed
• Assist in the creation, monitoring, and optimization of PPC and SEM campaigns across platforms like Google Ads, Bing Ads, social media, and DSPs
• Create and actively manage ads, audiences, targeting variables
• Conduct keyword research and competitive analysis to improve campaign performance
• Analyze campaign data to identify trends and opportunities for improvement
• Maintain detailed spreadsheets to track campaign performance, budget allocations, and KPIs
• Use tools like Google Analytics and other marketing software to measure the effectiveness of campaigns
• Provide insights and recommendations based on data to optimize ad performance and ROI
• Assist in writing compelling ad copy that drives engagement and conversions
• Collaborate with the design team to create visually appealing ads and marketing materials
• Creating content maps and writing content with the help of LLMs like chatgpt
• Conduct research to identify market trends, customer preferences, and competitor strategies
• Stay updated on the latest digital marketing trends and tools to inform campaign strategies
• Prepare weekly and monthly reports for internal and client presentations
• Document best practices and create guides for future marketing campaigns

Benefits

• Competitive Salary and Benefits
• Professional Growth Opportunities
• Collaborative Team Environment
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world