Marketing Associate

Summary

Join PeopleCert, a global leader in skills assessment and certification, as a Marketing Associate - Language Qualifications in Australia. This pivotal role will drive brand awareness and product adoption. You will support offline and digital marketing strategies, promoting language qualification products and services. Responsibilities include content creation and localization, channel-specific marketing, digital campaign management, social media management, and localization of marketing materials. The ideal candidate possesses a bachelor's degree in marketing, 3+ years of experience in offline/digital marketing (B2B and B2C), exceptional communication skills, and experience with marketing tools and platforms. PeopleCert offers a competitive remuneration package, flexible working model, and professional growth opportunities.

Requirements

• Bachelor’s degree in marketing, Digital marketing, or related field
• Min 3 years of proven experience in offline/digital marketing
• Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset
• Exceptional written and verbal communication skills in English C2 level
• Solid understanding of marketing tools (Canva), platforms, and advertising channels, with hands-on experience managing digital campaigns
• Excellent people and management skills to interact with colleagues, cross- functional teams, and third parties around the world
• Ability to develop creative/non-traditional solutions for challenging problems
• Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment
• Attention to detail

Responsibilities

• Develop and adapt engaging, creative content (including reels) tailored to the Australian market
• Assist in identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability
• Design, manage, and execute digital marketing (topical) campaigns
• Supporting in local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience
• Localize marketing collateral to ensure consistency with brand messaging/ brand identity while appealing to local preference

Preferred Qualifications

• Master’s degree will be a plus
• Certification preferred; LANGUAGECERT C2 LTE or C2 IESOL certification is a plus

Benefits

• Competitive remuneration package
• Flexible working model
• Two free vouchers per year for any certification from the PeopleCert portfolio
• Dynamic and international working culture
• Exposure to global education innovation and professional growth opportunities