Marketing Automation Manager

Summary

Join Fullscript as a Marketing Automation Manager and play a pivotal role in driving marketing efforts. You will own the implementation and innovation of marketing automation tools, overseeing campaign development, execution, and optimization. This role involves managing and enhancing marketing through technology and data-driven strategies, collaborating with multiple departments. You will build and maintain marketing journeys and segmentations, analyze campaign performance, and ensure data privacy compliance. The position requires strong technical skills, experience with marketing automation software, and expertise in data analysis and segmentation. Fullscript offers a competitive compensation package, including flexible work arrangements and various benefits.

Requirements

• Minimum 5 years of hands-on experience working within Iterable and other marketing automation tools such as Marketo, Hubspot or Salesforce Marketing Cloud
• Expertise with data modeling and segmentation strategies
• Experience with A/B testing, message personalization, and optimization for conversion rates
• Excellent analytical and quantitative skills to report on and interpret data then translate it to actionable changes
• Strong technical background with expertise in logic and problem-solving skills
• Deep knowledge of data privacy laws and compliance with GDPR, Can-Spam, CASL, CCPA, and HIPAA
• Ability to train and lead team members on the use of marketing automation software and best practices

Responsibilities

• Build/Review/QA net new Iterable journeys and segmentations
• Analyze campaign performance and provide actionable insights to improve ROI and conversion rates
• Maintain a marketing database with accurate segmentation to target campaigns effectively
• Stay up-to-date with latest marketing automation trends and ever-changing best practices, while continuously improving and testing new strategies and tools
• Train and support marketing team members on the use of marketing automation software and best practices
• Ensure compliance with data privacy regulations and maintain the integrity of customer data
• Manage the relationship with Iterable
• Oversee and manage contract renewals & uplift, including monitoring usage
• Manage improvements roadmap and make informed prioritization decisions based on cross functional conversations & overall business goals
• Scope and approve 2-3 months of engineering work at a time
• Ensure each line of data being passed through to Iterable in an event has a use case. Connect with marketing stakeholders on current use cases, when required
• Investigate Customer Support questions related to communications that go out through Iterable. Liaise with data or engineering teams and other stakeholders as required
• Own and assist testing new channels within Iterable and other marketing stack tools (i.e. Push notifications, SMS)
• Design, build, and troubleshoot dynamic logic
• Build templates and assist colleagues with proper formatting
• Manage all communications for full-funnel or overlap funnel stages (i.e. surveys, monthly Brand Spotlight and occasional brand promos, recalls, company wide season promos including Black Friday Cyber Monday, forgot password, login from somewhere new etc)

Preferred Qualifications

• Bias for action and making things better than how you found them
• Systems-thinker

Benefits

• Competitive Total Rewards offerings
• RRSP savings plan & matching (within CAD)
• Customizable Health Benefits
• Flexible Paid Time Off program
• Discounts on Fullscript catalog of products for self, family & friends
• Training allowance and company-wide learning initiatives
• Work Wherever You Work Well*