Marketing Automation Manager

Summary

Join Xplor's Fitness & Wellbeing vertical as a remote Marketing Automation Manager based in the UK. You will be responsible for designing and implementing marketing automation strategies using Pardot, Salesforce, and WordPress. This role involves building and optimizing marketing campaigns, managing data, and collaborating with various teams. The ideal candidate possesses B2B marketing experience with platforms like Salesforce and Pardot, strong analytical and technical skills, and a proven ability to manage multi-channel campaigns. Xplor offers a range of benefits, including parental leave, volunteer days, access to LinkedIn Learning, and flexible working arrangements.

Requirements

• B2B marketing programs experience (Salesforce, Pardot, Hubspot, Zapier, Gravity Forms, etc.)
• Logical and technical thinker – likes to build processes and solve problems
• Excellent attention to detail and organization skills
• Experience using Salesforce
• Applicable marketing automation skills

Responsibilities

• Scaling marketing automation by building and designing campaign workflows (lead scoring across Pardot and Salesforce, A/B testing, nurture campaigns, email blasts, unique calls to action, embedding forms)
• Defining and documenting the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) automated campaigns
• Quantitative planning, tracking, and performance measurement of marketing activities across platforms
• Reporting on and optimizing marketing campaigns
• Driving demand generation programs across multiple channels including webinars, emails, content syndication, digital marketing, and events as needed
• Streamline data collection and lead assignments
• Setup and seamlessly pass custom value strings across emails, forms, and landing pages
• Working cross-functionally across different departments
• Consistently seeking out best practices and new, innovative ideas

Preferred Qualifications

• Pardot certification
• Working knowledge of HTML, CSS, and JavaScript
• Experience creating multi-channel campaigns
• Self-starter, willing to roll up your sleeves and do the work

Benefits

• 12 weeks Gender Neutral Paid Parental Leave for primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Unlimited access to LinkedIn Learning, plus regular career and growth conversations with your leader, as part of Xplor GPS
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements