Marketing Automation Manager

Summary

Join Haldren as our Remote Marketing Automation Manager and oversee the optimization of our marketing automation platforms to boost marketing strategies and customer engagement. This pivotal, fully remote role offers flexibility and global team collaboration. You will develop and implement marketing automation strategies, utilize tools like HubSpot, Marketo, or Pardot, analyze key performance metrics, and collaborate with cross-functional teams. The ideal candidate possesses a bachelor's degree, 3-5 years of experience in marketing automation, and strong analytical and communication skills. Haldren offers a competitive salary package, generous commissions, health insurance, and paid leaves.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in marketing automation, preferably in a managerial role
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Strong understanding of digital marketing principles and funnel optimization
• Excellent analytical skills with the ability to interpret data and generate actionable insights
• Exceptional communication skills, both written and verbal, to collaborate effectively with teams
• Self-motivated with a strong ability to manage multiple projects in a remote setting

Responsibilities

• Develop, implement, and manage marketing automation strategies that drive engagement, nurture leads, and improve customer experience
• Utilize marketing automation tools (such as HubSpot, Marketo, or Pardot) to create and implement automated workflows, email campaigns, and customer journeys
• Analyze and report on key performance metrics, providing insights to enhance campaign performance and optimize marketing tactics
• Collaborate with content, design, and technical teams to ensure effective integration and execution of marketing automation strategies
• Monitor technology trends and best practices in marketing automation to continually enhance our strategies
• Train and support team members on using marketing tools and best practices

Benefits

• Competitive Salary Package
• Generous Commissions on Filled Positions
• Health Insurance
• Paid Leaves for Annual leave, Sick Days, and Paid Holidays