Marketing Automation Specialist

Summary

Join BELAY, a thriving Atlanta-based company, as a Marketing Automation Specialist! This full-time, work-from-home position focuses on developing and executing email and SMS marketing campaigns using Hubspot and SlickText. You will collaborate with the marketing team, analyze campaign performance, and optimize strategies to increase leads and revenue. The ideal candidate possesses 1-3 years of experience in marketing automation, strong communication skills, and a process-driven approach. BELAY offers a vibrant company culture and a competitive salary.

Requirements

• 1-3 years of experience
• Process-driven experience managing email automation within Hubspot and SlickText (or similar tool)
• BA/BS degree or equivalent work experience
• Must be driven self-starter, a positive thinker, loyal and trustworthy
• Attributes of flexibility, creativity, self-discipline, strong organizational skills, and action orientation are essential for this role
• Strong verbal and written communication skills
• Team player who is willing and able to “roll up their sleeves” to get a project done when needed
• A high degree of autonomy with the capability of working remotely

Responsibilities

• Represent BELAY in a positive and professional manner
• Exemplify our Core Values and Mission Statement to live out BELAY’s culture each day
• Be a good steward of our Vision: “Our vision is to help you achieve your vision.”
• Collaborate with and help teammates while maintaining a positive and professional attitude, fostering teamwork
• Responsible for email and SMS marketing program development and execution for both marketing contact and sales leads, including audience segmentation, testing, deployment, and continual evaluation of these for improvements
• Maintain marketing automation integration with CRM (Hubspot for email, SlickText for SMS) and assist in the integration of additional platforms into the marketing automation software
• Work with Service Line Specialists and sales team administrators on follow up email workflows within Salesforce Engage platform
• Drive the implementation of automated email and SMS programs and campaigns based on best practices
• Analyze and optimize marketing performance of email and SMS campaigns to drive conversions to sales calls and wins
• Build and test workflows in Hubspot, Engage, and SlickText to achieve the goal of the campaign
• Analyze campaign results, make recommendations, and collaborate with internal teams to determine future action plans based on results
• Coordinate with the service line strategists on customer lifecycle journeys and determine email and SMS needs within those journeys
• Coordinate with the creative team to get the required content and images created
• Coordinate with the Project Manager to make sure campaigns and tasks are scheduled and executed on time

Preferred Qualifications

Salesforce experience a plus but not required

Benefits

• Work from home full-time
• Standard business hours are Monday-Friday
• Full-time W-2 role
• Award-winning culture
• Salary range for this position is $65,000 - $67,000