Marketing Automation Specialist

Summary

Join MCG, a leading healthcare organization, as a Marketing Automation Specialist and play a key role in building and optimizing Marketo programs. You will build and maintain marketing automation programs, work with the Senior Manager to design and optimize nurture programs, conduct QA reviews, manage campaign timelines, monitor and report campaign performance, and support core marketing operations tasks. This role requires a minimum of 4 years of experience in marketing operations or demand generation, proficiency in Marketo and Salesforce, and a strong understanding of lifecycle marketing automation. The ideal candidate will possess advanced analytical and strategic thinking skills, excellent communication skills, and the ability to work both independently and collaboratively. MCG offers a remote work option, comprehensive benefits including medical, dental, vision, life, and disability insurance, a 401k plan, paid time off, and parental leave. This is a thrilling opportunity to contribute to a mission-driven team and make a meaningful impact on the US healthcare system.

Requirements

• Minimum 4 years of experience in marketing operations or demand generation, ideally within B2B SaaS or enterprise environments
• Minimum 3 years of hands-on experience using an enterprise marketing automation platform (Marketo preferred)
• Proficiency in using Salesforce or like-CRM systems to support integrated marketing and campaign tracking
• Advanced understanding of lifecycle marketing automation concepts and email communication strategies
• Knowledge of email best practices, deliverability improvements, and compliance standards
• Comfortable with HTML and CSS to edit email and landing page templates
• Experience with troubleshooting systems, processes, and data issues
• Proficiency with Excel or similar tools for formatting lists, reviewing data, and conducting light analysis
• Ability to travel up to 10% to the Seattle office for department meetings and MCG-sponsored events
• Proven critical thinking skills—able to connect business goals, campaign logic, and data flow to identify opportunities and solve complex problems
• Consistently produces high-quality, accurate work by applying a detail-oriented mindset and strong ownership over execution
• Comfortable questioning assumptions and asking thoughtful questions to uncover root causes
• Strong analytical and strategic thinking skills; able to evaluate issues from multiple perspectives and make sound decisions
• Excellent project management and organizational skills, with a track record of meeting deadlines and managing multiple priorities
• Exceptional verbal and written communication skills
• Ability to work both independently and collaboratively across teams

Responsibilities

• Build and maintain marketing automation programs, emails, landing pages, forms, smart campaigns, and segmentations in Marketo while adhering to established standards and best practices
• Work with the Senior Manager, and cross-functionally within and across departments, to design and optimize nurture programs that drive engagement, accelerate funnel progression, and meet campaign goals
• Conduct thorough QA reviews on Marketo programs and assets to ensure accuracy, proper functionality, and alignment with brand, messaging, and audience targeting
• Manage campaign timelines and deliverables using Wrike, ensuring projects are completed on schedule and aligned with goals
• Monitor and report campaign performance, identify trends, troubleshoot issues, and make data-informed recommendations to improve results
• Help monitor marketing email inboxes—respond to inquiries, triage messages to relevant teams, and manage auto-reply cleanup; audit Drift Email processing to confirm accurate updates to contact records
• Contribute to the development and maintenance of process documentation and QA checklists to support consistent, high-quality campaign execution
• Support the broader team with core marketing operations tasks as needed (e.g., data management, lead management, workflow optimization)
• Participate in company-wide initiatives and cross-functional projects as needed

Preferred Qualifications

• Bachelor's degree in business, marketing, communications, or a related field preferred
• Marketo Certified Expert (MCE) preferred

Benefits

• Remote work / Hybrid work
• Medical, dental, vision, life, and disability insurance
• 401K retirement plan; flexible spending and health savings account
• 15 days of paid time off + additional front-loaded personal days
• 14 company-recognized holidays + paid volunteer days
• Up to 8 weeks of paid parental leave + 10 weeks of paid bonding leave
• LGBTQ+ Health Services
• Pet insurance