Q4 is hiring a
Marketing Automation Specialist

Summary

The job is for a Marketing Automation Specialist at Q4 Inc., responsible for overseeing the effective use of Salesforce and Pardot to execute comprehensive marketing campaigns. The role involves managing and optimizing marketing automation platforms, collaborating with cross-functional teams, providing reporting and insights, and maintaining data integrity.

Requirements

• At least 3 years of experience in Marketing Operations, ideally in a SaaS or Enterprise software for a B2B high-tech company
• Bachelor's degree in Marketing, Communications, or related field is preferred
• Hands-on experience with Pardot and Salesforce
• Strong analytical skills
• Excellent written and verbal communication skills
• Flexibility to easily adapt and change course in a fast-moving environment
• Strong problem-solving skills with demonstrated success in effectively driving results
• Self-motivated with a strong attention to detail
• Able to work independently and meet deadlines
• Ability to organize and manage multiple priorities simultaneously

Responsibilities

• Manage and optimize marketing automation platforms (e.g., Salesforce, Pardot) to execute marketing campaigns including email, lead nurturing, and scoring programs
• Implement and maintain integrations between marketing automation and CRM systems (ChiliPiper, Pardot, Salesforce) to ensure seamless data flow and accuracy
• Develop and execute email marketing campaigns, including template design, calls-to-action, and support in content creation
• Segment and manage contact lists and databases for targeted marketing activities
• Collaborate with cross-functional teams including Marketing, Sales, and Business Systems to ensure alignment on marketing automation processes and objectives
• Provide reporting and insights on key marketing metrics, such as lead generation, conversion rates, website traffic, and campaign effectiveness
• Stay informed about the latest trends and best practices in marketing automation and operations
• Work closely with the Event Marketing Team to support in promoting the event, uploading attendee information, and post-event follow-ups
• Manage the import of third-party data into CRM and marketing automation systems, ensuring data accuracy and compliance with data privacy regulations
• Provide campaign briefs to the Sales and Marketing teams, so they are prepared to follow up the MQLs with relevant information

Benefits

• Health, wellness & lifestyle benefits to balance your heart, mind, and body
• Pension matching incentives to support your financial health
• Flexible paid time off so you can truly recharge and enjoy life
• Choose your home, one of our trendy offices, or mix it up with our flexible working environment
• Virtual team building and socials, keeping people connected is important to us
• A fantastic culture to top it all off!