Senior Product Marketing Manager

Summary

Join Gladly, a customer experience platform powered by Customer AI, as a high-impact product marketer to lead go-to-market (GTM) strategy for major product launches. You will drive product launches impacting pipeline, win rates, adoption, and revenue growth, owning launch KPIs and stakeholder accountability. Responsibilities include developing messaging, enablement toolkits, and campaign strategies, collaborating with various teams, and conducting post-launch analysis. You will translate product capabilities into compelling narratives, drive positioning strategies, and serve as the point of contact for competitive intelligence. This builder role requires a minimum of 5 years in B2B SaaS product marketing with a proven track record of successful launches. Gladly offers competitive salaries, stock options, comprehensive benefits, generous paid time off, parental leave, home office stipends, a fully remote work environment, and a commitment to professional growth.

Requirements

• Minimum 5 years in B2B SaaS product marketing with a proven track record of leading cross-functional product launches that moved the needle on revenue and adoption
• Strong communicator, with the ability to distill complex concepts into simple, strategic messaging especially when partnering with GTM teams and Product to align messaging to customer pain and market opportunity
• Organized, collaborative, and excited by the opportunity to build and scale
• Ability to pivot quickly and operate effectively in a fast-paced, dynamic environment
• Bias for action, high personal accountability, and a drive to raise the bar on GTM execution

Responsibilities

• Lead high-impact product launches
• Drive market research and competitive intelligence
• Serve as a key partner to Product, Sales, Customer Success, and Marketing
• Drive launches that directly impact pipeline creation, win rates, product adoption, and revenue growth
• Own the launch KPIs and hold stakeholders accountable for performance
• Develop messaging briefs, enablement toolkits, and campaign strategies
• Work with Revenue Enablement to create scalable tools and training that drive readiness across Sales and Success teams
• Collaborate with Demand Gen, Product, Sales, and Customer Success to drive adoption
• Conduct post-launch analysis and optimization to maximize product adoption and market impact
• Translate product capabilities into compelling, customer-centric narratives
• Drive vertical, persona, and use case positioning strategies
• Partner with cross-functional teams to bring messaging to market across channels
• Serve as point of contact for creating and maintaining internal CI documentation
• Identify and track market trends and competitor movements to inform GTM

Preferred Qualifications

Experience in customer service, contact center, or AI-powered platforms is a strong plus

Benefits

• Competitive salaries, stock options, and comprehensive benefits
• Generous paid time off, parental leave, and home office stipends
• A fully remote work environment with opportunities for in-person team gatherings
• A strong commitment to professional growth and an inclusive workplace where diverse perspectives thrive