Marketing Campaign Coordinator

Summary

Join SpotMe, a leading B2B event platform, as a Marketing Campaign Coordinator and play a crucial role in delivering high-impact marketing campaigns. You will be responsible for coordinating and executing targeted marketing campaigns across multiple channels, managing campaign timelines, building nurture sequences, and analyzing performance data to meet specific targets. This role offers excellent growth potential and the opportunity to develop comprehensive marketing skills in a fast-paced environment. You will work closely with internal teams and report to the VP of Marketing. Success in this role requires strong campaign coordination, digital marketing platform proficiency, problem-solving skills, attention to detail, and the ability to balance multiple priorities. The position offers the chance to make an immediate impact on company performance.

Requirements

• Campaign coordination and timeline management
• Digital marketing platforms and ad creation
• Problem-solving and adaptability
• Quality control and attention to detail
• Balancing multiple priorities while meeting deadlines

Responsibilities

• Coordinate and execute targeted marketing campaigns across multiple channels to generate qualified leads efficiently
• Maintain our marketing execution calendar, ensuring that campaigns are planned and integrated into our broader GTM strategy
• Ensure proper tracking and attribution of campaigns via Hubspot and Salesforce
• Create and update campaign landing pages using Elementor
• Execute targeted LinkedIn ad campaigns including audience setup, creative implementation, and reporting
• Ensure consistent messaging and visual identity across all campaign touchpoints
• Monitor daily campaign performance and make real-time optimizations to improve results
• Run technical QA checks before all campaign launches to verify asset quality, tracking, links, and user experience
• Build LinkedIn ad creative using Figma templates
• Write compelling ad copy aligned with campaign objectives
• Monitor lead generation and maintain lead hygiene
• Manage campaign timelines
• Deliver on campaigns to meet specified deadlines and output
• Run weekly reviews to keep projects on track
• Provide regular updates to stakeholders on progress and blockers
• Adjust timelines when priorities shift while maintaining launch dates
• Build nurture sequences
• Create emails and sequences that nurture lead engagement
• Test and optimize sequences based on engagement metrics
• Analyze performance data to meet specific targets
• Track progress toward 50 leads/month target and $50 CPL
• Report on campaign metrics including CTR and MQL conversion rates
• Identify underperforming elements and implement improvements
• Coordinate with internal teams
• Where necessary, communicate campaign plans with relevant teams to increase adoption and impact

Preferred Qualifications

• Your experience with hitting specific lead generation targets
• Your experience with marketing technology stacks
• Your methods for maintaining quality while working at speed
• How you've handled campaign coordination in the past
• Examples of how you've made measurable impact in previous roles