Marketing Coordinator
at D2L

Summary

Join D2L as a Marketing Coordinator Co-op on the Corporate Marketing team to work with a small and tight team of cross-functional marketers growing demand for our corporate segment in integrated marketing.

Requirements

• Advanced communication, collaboration, and project management skills
• Excellent communication writing and/or copywriting skills
• Exceptional organizational skills including multi-tasking and time management
• High attention to detail
• Ability to learn quickly, think fast under pressure, and work independently in a fast-paced environment
• Comfortable with learning new technology systems quickly
• Creative mindset and stamina to try new things and figure out how to continuously improve
• Experience with planning or coordinating multiple people and projects to achieve a common goal and/or deliverable
• Currently enrolled in Business Administration or related with the Co-op option

Responsibilities

• Copywriting for campaign emails, landing pages, digital ads, sponsorships, enablement toolkits, and other internal and external client communications and digital assets
• Coordinate the proper proofread and legal reviews of communication/copywriting
• Coordinate the creation, updating, and deployment of campaign asset updates, graphics, and supporting digital and print assets with appropriate groups (e.g. web, automation, social, creative, enablement, etc.)
• Maintain campaign schedule and tactic communications schedule
• Coordinate campaign updates/changes and related communications with sales, SEs, enablement, etc. (internal and external)
• Help to provide awareness and align campaign communication plans with cross segment teams (automation, web, social, international, demand gen, pmk, etc.)
• Support and assist team with webinar coordination, administrative, and logistics duties
• Research local vendors that can be leveraged for direct mail to key accounts/territories
• Research sponsorship and vendors that where can amplify our customer voice
• Work with vendors on executing deliverables such as coordinating direct mail options, sponsorship opportunities, swag, etc
• Monitor success metrics
• Leverage SFDC, GA, PowerBI to pull campaign metrics
• Scrub lists, pull email addresses, create custom segmentation
• Suggest improvements and optimization to existing tactics to improve overall performance

Benefits

• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne