Remote Product Marketing Coordinator

Summary

Join our team as a Junior Product Marketing Coordinator and support the promotion of innovative products to our target audience. This maternity cover position is expected to last for 6 months, helping create and distribute promotional campaigns for key technical products.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong communication skills, both written and verbal
• Ability to quickly grasp technical information and convey it clearly to non-technical audiences
• Detail-oriented
• Proactive attitude and ability to work effectively in a team environment

Responsibilities

• Assist in collaborating with our product and engineering teams to stay informed about recent technical innovations
• Assist in conducting market research on industry trends, competitors, market influencers, and customer needs
• Assist with research and development of Value Propositions (VP) and Unique Selling Points (USPs) related to product positioning and messaging
• Assist with research and development of buyer personas to improve marketing and sales
• Assist with the promotional planning for product launches
• Aid in creating compelling content - in the form of white papers, case studies, website content, print and digital ads, videos, webinars, social media content, email marketing content, and blogs - to promote products to leads, prospects, and customers
• Assist with creating effective sales enablement content such as tools, templates, white papers, case studies, website content, print and digital ads, videos, webinars, and blogs
• Demonstrate flexibility and adaptability to accommodate changing schedules and priorities

Benefits

• Remote Work Environment
• Recharge Days: Monthly, we shut the company down for one day to allow employees to focus on their wellbeing
• Best-Self Benefit: We offer an annual stipend for employees to spend money as they would like for anything that falls under personal or professional development
• Holiday Exchange Program: We allow employees to exchange any company holiday for one they would prefer to celebrate