Marketing Data & Tracking Manager

Summary

Join Winona, a leading telemedicine company specializing in HRT for women in menopause, as a Data Analyst to manage their customer data platform (CDP), tracking infrastructure, and marketing analytics tooling. You will ensure accurate and privacy-compliant data collection across platforms, collaborating with marketing, product, engineering, and data teams to support growth, measurement, and reporting needs. This role involves owning and expanding the tracking lexicon/event schema, managing integrations between the CDP and marketing tools, overseeing tracking compliance, collaborating on new tracking events, generating self-serve reports and dashboards, querying data warehouse sources, setting up experiments, and supporting the performance marketing team with attribution modeling and insights.

Requirements

• 3–5+ years in a data-focused role, ideally with exposure to marketing tech, growth, or analytics engineering
• Hands-on experience with the following tools: Segment (or similar CDPs), Snowflake (or comparable data warehouses), Facebook Ads Manager + Google Ads, Google Tag Manager, Google Analytics (GA4), Mixpanel, Optimizely
• Strong SQL skills and comfort querying large datasets
• Working knowledge of cookie behavior, consent management, and compliance (GDPR/CCPA)
• Experience managing event tracking implementation end-to-end, from planning to QA
• Excellent attention to detail, documentation, and cross-team communication

Responsibilities

• Own and expand the tracking lexicon/event schema across all platforms (web, backend, marketing tools, etc.)
• Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and Ad platforms
• Manage integrations between the CDP (Segment) and marketing/destination tools (Meta Ads, Google Ads, etc.)
• Oversee tracking compliance including cookie management, consent banners, and data privacy best practices
• Collaborate with product and engineering to implement new tracking events and user-level data
• Generate self-serve reports and dashboards in Mixpanel, and support growth/marketing analytics
• Query and maintain reporting pipelines from Snowflake and other data warehouse sources
• Set up and optimize experiments using platforms like Optimizely
• Support performance marketing team with attribution modeling and insights

Preferred Qualifications

• Familiarity with tools like RudderStack, BigQuery, dbt, or Amplitude
• Experience supporting DTC, subscription, or telehealth businesses
• Exposure to reverse ETL tools like Hightouch or Census

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings