Marketing Director

Summary

Join TakeUp, LLC as Marketing Director and define and drive a transformative marketing strategy for a high-potential hospitality tech company.

Requirements

• Bring 5+ years of experience in shaping and scaling brands in the hospitality or SaaS industry
• Possess a proven track record in helping companies transition from a single solution to a platform, with a solid understanding of positioning and product evolution
• Are a skilled communicator, able to create compelling, audience-focused messaging
• Have hands-on experience managing paid media campaigns and optimizing ROI across diverse channels
• Foster a collaborative spirit with an ability to work alongside a passionate, agile team, showing a willingness to collaborate and take initiative
• Have an entrepreneurial spirit with a passion for experimentation and a solutions-oriented mindset
• Have a history of fast-paced, impactful execution and a desire to work alongside a talented, dedicated team

Responsibilities

• Set the Vision: Develop and execute a marketing strategy that elevates TakeUp to a top-of-mind solution in the hospitality industry
• Lead Social Media: Craft a social media presence that sparks engagement and builds community, sharing our journey and impact in authentic, meaningful ways
• Public Relations & Thought Leadership: Establish TakeUp as the go-to industry thought leader, creating high-impact industry insights, white papers, and more
• Event Leadership: Orchestrate our presence and lead the setup and show execution at trade shows and events, ensuring memorable and impactful brand experiences
• Master Market Positioning: Define and communicate our evolution from a niche product to a must-have platform, partnering with product teams to keep our positioning sharp and relevant to develop strong product-market fit
• Content Strategy: Lead content creation across formats—case studies, webinars, white papers—that showcase our expertise and resonate with the needs of our audience
• Brand Champion: Shape and elevate our brand across all touchpoints, maintaining a consistent and compelling voice
• Agile Execution: Test, learn, and iterate, adjusting strategies to maximize effectiveness and staying nimble in a fast-paced environment

Benefits

• Competitive salary
• Incentive program
• Pension
• Comprehensive benefits package