Marketing Director

Summary

Join us as the US Marketing Director, a key contributor in designing and developing operational brand objectives, strategies, and innovative marketing initiatives to support SWTX late phase asset(s) brand launches.

Requirements

• Education: Bachelor's degree (business or related disciplines) / MBA or other advanced degree preferred
• 9+ years of relevant pharmaceutical and/or biotechnology commercial experience
• 3+ years people leadership experience
• U.S. launch and in-line marketing experience; sales experience preferred
• Oncology experience preferred
• Brand planning experience
• Launch and tactical planning experience
• Strong track record of influencing key stakeholders and leadership with and without authority
• Clear communicator able to engage, influence and navigate cross-functional stakeholders
• Team player and strong track record of collaboration
• Strong sense of urgency and ability to organize, prioritize, activate and execute

Responsibilities

• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives
• Develop and execute on brand strategies to engage with key stakeholders, including but not limited to HCPs and Patients, that drive differentiated and compelling value to market segments
• Develop and execute brand strategies and campaigns through high-quality, high-impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches
• Engage with Market Research colleagues, Sales leaders, field advisory teams, and cross-functional partners to seek input into strategic and tactical planning and gather feedback and/or measure effectiveness of marketing tactics
• Demonstrate and develop strong relationships with key customers
• Collaborate with Thought Leader Engagement and Digital/Multichannel engagement Leads to ensure optimal activation of promotional and educational strategies and tactics (e.g., KOL engagement planning, advisory activities, multi-channel roll out of campaigns)
• Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans
• Independently and proactively identify strategic opportunities , build plans and execute against them
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Define, track, and monitor key performance indicators for launch readiness and launch
• Manage multiple projects and vendors and ensure high-quality and on-time delivery
• Manage category/project budgets
• Ensure compliant execution of all marketing strategies, materials, and tactics
• Perform other duties and responsibilities as assigned

Benefits

• The expected salary range for this position is $170,000 – $220,000
• A discretionary annual bonus may be available based on individual and Company performance