Marketing Director

Summary

Join Photobooth Supply Co. as their Marketing Director and lead a team of four in driving growth for their photo booth hardware and SaaS products. This role blends e-commerce, product marketing, and fast-paced SaaS execution. You will shape the brand's marketing vision, optimize e-commerce funnels, manage product-led growth strategies, and execute community-driven initiatives. This position will evolve into a key executive leadership role, contributing to strategic growth and decision-making alongside the CEO. You will collaborate with the Director of Operations and CEO. This is an ideal role for someone thriving in a high-growth, entrepreneurial, and community-focused environment.

Requirements

• Aesthetic-driven marketer with a strong understanding of brand positioning and visual storytelling
• Deep expertise in e-commerce funnel optimization, with experience in Shopify or similar platforms
• SaaS product marketing experience, ideally in a fast-release environment with a product-led growth model
• Proven ability to translate complex technical features into compelling customer messaging
• Experience leading high-impact go-to-market (GTM) strategies for software products
• Experience working in an executive leadership team, contributing to company-wide strategy
• Background in community-driven marketing, with the ability to leverage user-generated content and social proof
• Experience working in a sales-led company and transitioning into a hybrid sales/product-led approach
• Proven track record of managing a marketing team and achieving revenue-driven KPIs
• Strong understanding of SEO and organic content growth strategies
• Ability to revamp and optimize paid media campaigns with a focus on improving engagement and aesthetic quality

Responsibilities

• Develop and execute end-to-end marketing strategies that drive customer acquisition and retention
• Lead a team of four marketing professionals, ensuring alignment with business goals
• Act as a key executive team member, making strategic decisions that impact company growth
• Own and optimize our e-commerce and product marketing funnels, ensuring high conversion rates and aesthetic excellence
• Work closely with the product team, attending weekly product meetings to strategize feature rollouts and marketing positioning
• Assist in creating PRFAQs for product ideation, helping shape features based on market needs
• Lead high-velocity SaaS product marketing, ensuring every software update is clearly communicated to the community
• Develop messaging strategies that rebuild brand sentiment and increase adoption of software improvements
• Build an effective influencer/affiliate program that scales beyond micro-influencers in the photo booth space
• Explore partnerships with wedding industry influencers, event planners, and side-hustle business coaches to expand brand awareness
• Support the CEO and key influencers (e.g., Catalina Bloch) in securing speaking opportunities at industry events
• Leverage community engagement to drive word-of-mouth marketing and reinforce our position as the go-to photo booth business solution
• Take full ownership of e-commerce funnel management, improving conversion rates and user experience
• Audit, analyze, and revamp ads and brand creative, ensuring aesthetic excellence and high engagement
• Implement and oversee SEO strategies to improve rankings for key decision-stage search terms
• Develop and oversee paid media, email marketing, and organic content strategies to drive SQLs and software trials

Benefits

• Gold Standard Health Benefits
• 401K
• Education Stipend
• Remote Work
• Bonus Plan
• Annual Retreat
• Generous PTO and Holiday Schedule
• Quarterly Financial Meetings
• Open Book Management
• Intimate Team
• Work from Home Stipend