Marketing Director

Summary

Join Seedify as our Marketing Director to lead and build our marketing function, driving growth and brand presence. You will develop and execute comprehensive marketing strategies, overseeing campaigns and collaborations to elevate Seedify's profile and support new offerings. This role requires close collaboration with internal and external teams to create impactful campaigns. You will be responsible for user acquisition, engagement, and retention across Seedify's products. The ideal candidate possesses extensive experience in B2C performance marketing within DeFi, a proven track record of successful campaigns, and a strong understanding of blockchain technology. Seedify offers a competitive salary, remote work, professional development opportunities, and exposure to cutting-edge technologies.

Requirements

• Hands on experience in B2C performance marketing roles within DeFi or a transferable environment
• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption
• Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape
• Experience in cross-functional collaboration
• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions
• Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology

Responsibilities

• Develop and execute long-term marketing strategies that align with Seedify's vision, growth objectives, and ultimately our TVL
• Shape Seedify’s brand narrative and positioning within the Launchpad and Incubation space
• Drive user acquisition, engagement, and retention across Seedify’s products
• Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth
• Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels
• Establish Seedify as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships
• Management, manage end-to-end seller influencer projects from conceptualization, and execution, to reporting
• Collaborate closely with cross-functional teams to ensure seamless integration of influencer marketing initiatives with broader campaigns

Preferred Qualifications

• A good eye for design and past design experience would be a plus
• Experience working with Launchpads beneficial
• Established relationships within the Web3 community
• Experience in event management and community building is a plus
• Proven track record in managing influencer campaigns, with specific expertise in collaborating with crypto influencers or within the blockchain/crypto industry

Benefits

• Competitive salary and guaranteed token bonus
• Fully Remote
• Opportunity to work with a Top Launch Pad and Incubator
• Opportunities for professional development and growth within the organization
• Collaborative and inclusive work culture
• Exposure to cutting-edge technologies in the blockchain and cryptocurrency space
• Global team with opportunity for travel for work-related conferences