Marketing Director

Summary

Join Urban Insight, a leading digital agency, as their Marketing Director. This fully remote position (with a minimum 4-hour overlap with Pacific Time) requires developing and executing comprehensive marketing strategies to increase leads and client conversion. You will be responsible for brand management, integrated campaign development, conversion optimization, and content creation across various channels. Success will be measured by increasing MQLs and supporting sales goals. The ideal candidate possesses 7+ years of B2B marketing experience, strong analytical skills, and proficiency in various marketing tools. Urban Insight offers a competitive salary, paid time off, holiday time off, an annual training plan, and performance reviews.

Requirements

• 7+ years of experience in marketing, including demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline
• Experience marketing B2B Professional Services such as a web design agency, marketing agency, or consulting firm to both nonprofits and for profits
• Minimum CEFR C1 level with English (ideally C2)
• Demonstrated success growing MQLs and providing a strong ROI
• Highly motivated and tenacious personality
• Experience with experimentation and execution on a variety of digital marketing channels, like email, social media, thought leadership, video, websites, and more
• Experience working independently on a marketing team of one, with cross-functional support
• Strong data analysis and prioritization skills
• Bachelor’s degree or higher required
• Familiarity or willingness to learn marketing and digital tools like Hubspot, Canva, Google Suite, Jira, Notion, Google Analytics, content management systems, and more

Responsibilities

• Develop a comprehensive marketing strategy, including prioritization of marketing channels (conferences/field events, social media, email, paid advertising, etc)
• Drive growth via setting goals, defining target audiences, creating business cases for marketing activities based on impact, and managing the budget
• Develop and maintain our brand strategy, messaging and visual identity across all marketing channels and sales deliverables to enhance brand visibility, recognition, and alignment with the company’s mission
• Develop account based marketing (ABM) messaging and successfully plan, execute, and analyze marketing campaigns and establish key B2B funnels to increase MQLs and achieve conversion goals or other business objectives
• Increase conversion rates through conversion rate analysis, A/B testing, UX and customer journey optimization, lead nurturing, and landing page optimization
• Lead content development and creation across all channels for the agency including sales and marketing collateral, email, website and blog, whitepapers, video, newsletter, social media, and conference/field events
• Using Hubspot and other available tools, provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities

Preferred Qualifications

Experience marketing B2B Professional Services such as a web design agency, marketing agency, or consulting firm to both nonprofits and for profits

Benefits

• Total annual compensation: $2,000-3,000 USD per month
• Paid time off (15 days increasing to 20 after four years
• Holiday time off (~10 days per year)
• An annual customized training plan and time to study
• Performance and compensation reviews annually
• Flexible working environment - work from anywhere in the United States
• We work with you to create a career path that works for you
• We allocate resources and time for training and professional development