Marketing Expert

Summary

Join Artefact as a Braze Marketing Expert for a contract role lasting from August 11th, 2024 to October 31st, 2025. This part-time, remote position (UK-based preferred) supports a key client, MAB, in setting up and executing marketing campaigns using the Braze platform. The ideal candidate is a hands-on marketing professional with proven Braze expertise and experience in campaign delivery. Responsibilities include setting up, managing, and optimizing Braze campaigns, collaborating with stakeholders, ensuring proper audience segmentation and personalization, monitoring campaign performance, and providing documentation. The role requires proven Braze experience, strong understanding of customer journeys, and excellent communication skills. The contract involves varying weekly hours.

Requirements

• Proven experience working with the Braze platform (certifications a plus)
• Strong understanding of customer journey mapping, segmentation, and campaign automation
• Hands-on experience with message building (email, push, in-app, etc.) within Braze
• Ability to work independently and deliver high-quality results within a part-time structure
• Excellent communication skills and ability to collaborate with cross-functional teams

Responsibilities

• Set up, manage, and optimise marketing campaigns in Braze
• Collaborate with client stakeholders to understand campaign requirements and translate them into actionable configurations
• Ensure proper audience segmentation, message personalisation, and journey orchestration
• Monitor campaign performance and provide recommendations for improvements
• Provide light documentation or handover guidance as needed