Marketing Lead

Summary

Join Augmenta, a fast-growing startup revolutionizing building design and construction with cutting-edge AI tools. We're seeking a Director of Marketing to lead all marketing functions, focusing on product marketing and demand generation. This role involves developing marketing strategies, creating engaging content, analyzing campaign results, and collaborating with internal and external partners. The ideal candidate will have extensive B2B SaaS marketing experience, preferably in a technology company entering a traditional industry, and a strong understanding of the construction industry. Augmenta offers a fully remote work environment (Canada-based), stock options, competitive health benefits, four weeks of vacation plus an extra week off at the end of December, a home office budget, and a self-directed learning budget.

Requirements

• 6+ years experience in B2B SaaS marketing, preferably at a technology company breaking into a traditional industry
• Exceptional communication skills. You should be a concise, engaging and accomplished writer and presenter
• Strategic mindset, with the ability to think big picture about high level goals, and work backwards to develop a detailed plan to execute on those goals
• Exceptional organization, project management and planning skills
• Analytical skill set, with the ability to be data-driven in your approach, and to analyze and report on outcomes and results
• Experience in the construction industry

Responsibilities

• Develop a deep understanding of Augmenta’s product offerings, feature roadmaps and value proposition
• Become an industry market expert, to be able to speak from a position of credibility
• Consult with and learn directly from customers and partners to identify messaging and positioning that will resonate with the construction industry and our prospective customers
• Develop a deep understanding of the customer/market and how our product fits the customer/market
• Work closely with the product team and sales to advise on the development and execution of go-to-market strategy, positioning and branding, as well as advertising and email campaigns, for product launches
• Identify and prioritize the demand and revenue channels to focus efforts. Develop demand generation and branding campaigns to penetrate these channels
• Advise on strategies and best practices for thought leadership and content generation. Secure and support speaking engagements, guest blog posts and podcast & event appearances for the company
• Proactively seek out and evaluate new collaborators, tactics, media and technologies that improve the efficacy, efficiency and innovation of Augmenta's marketing efforts
• Generate high-quality, engaging content for marketing campaigns, including blog posts, guides, resources, social media and reports
• Analyze and report the results of marketing campaigns and strategies, highlighting opportunities for iteration, optimization and improvement
• Lead the design of Augmenta's website, marketing collateral, and pitch decks, including defining feature requirements, engaging consultants or design agencies as needed, creating or overseeing the creation of content, and managing launch
• Support the development and execution of a PR strategy with our PR Firm
• Partner closely with the leadership team on quarterly goal setting
• Track and report on marketing metrics to leadership
• Collaborate with other business function leaders on core initiatives
• Eventually, develop and execute a plan for building/growing the marketing team, and lead and coach team members

Preferred Qualifications

A track record growing, or participating in the growth of, a marketing function/plan from seed or early stage through to growth stage

Benefits

• Stock option grants for full time employees
• Competitive health benefits package
• 4 weeks vacation to all full-time employees plus an extra week off at the end of December
• Home office budget
• Self-directed learning budget