DC Thomson is hiring a
Marketing Manager

Summary

The job is for a Marketing Manager at Findmypast's Social History Archive, a new initiative in the Higher Education sector. The role involves developing a marketing strategy, lead generation, content and brand management, cross-functional collaboration, budget and resource management, analytics and reporting, and event management.

Requirements

• Experience working on brand and lead generation for a data-driven B2B business
• Experience developing marketing strategies and the plans that bring those strategies to life through multi-channel delivery, from events to webinars to thought leadership to advertising, social content and CRM
• Strong commercial acumen and a clear understanding of both efficiency and effectiveness measures
• Evidence of working well with sales functions, anticipating needs and producing campaigns and materials that support acquisition and retention goals
• Strong written, verbal, and presentation skills, and excellent communication ability, capable of working with a wide range of stakeholders
• Ability to work collaboratively and comfortable driving programmes with multiple dependencies, both internal and external
• Comfortable in a small, flat, highly collaborative team
• A global outlook, and critically, significant experience of working with and in the USA

Responsibilities

• Developing a robust marketing strategy aligned with business goals
• Planning, creating, and executing marketing campaigns across various channels
• Setting and tracking key performance indicators (KPIs)
• Designing demand generation campaigns
• Creating content and assets to attract and engage prospects
• Collaborating closely with sales on lead handoff and follow-up
• Developing thought leadership content like whitepapers, case studies, and webinars
• Managing the company's front end online presence and digital marketing efforts
• Maintaining brand consistency across all marketing materials
• Working closely with sales teams to support their efforts
• Partnering with product teams and leadership on positioning and go-to-market planning
• Coordinating with other departments like customer success and finance
• Managing the marketing budget
• Allocating resources effectively across campaigns and initiatives
• Overseeing external vendors and other partners
• Analysing campaign performance and marketing ROI
• Reporting on key metrics to leadership
• Using insights to continuously optimise marketing efforts
• Planning and executing trade shows, conferences, and other industry events
• Organizing company-hosted events like customer seminars

Benefits

• Generous holiday allowance with the chance to buy more
• A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side)
• All the health and wellbeing benefits you’d expect and some you wouldn’t
• The chance to work with smart and fun people on products that enable meaningful work
• Findmypast is a remote-first organisation with office hubs in London and Dundee