Remote Marketing Manager
at ECIS, the Educational Collaborative for International Schools

Summary

Join a pioneering provider of online learning solutions as an experienced B2B Marketing Manager to drive marketing efforts, promote online education to schools, and generate leads.

Requirements

• 5+ years of B2B marketing experience, ideally in an educational environment
• Proven experience in developing and implementing marketing strategies that drive growth and brand awareness in the international B2B space
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.)
• Experience in briefing and working with digital experts and creative teams, including content creators, videographers, and copywriters
• Proficiency in using marketing automation platforms and data analytics tools - e.g., Google Analytics and HubSpot
• Experience in the education sector is highly desirable, particularly in marketing to schools or educational institutions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and present marketing insights to senior management
• Strong analytical skills with a data-driven approach to optimising campaigns and achieving measurable results
• Ability to manage multiple projects, prioritise effectively, meticulous attention to detail and deliver within deadlines
• Must live in the UK and have the right to work in the UK

Responsibilities

• Work closely with our Head of Marketing, Online Schools to support the development of marketing strategies, then utilise experience to execute B2B marketing strategies and plans, to drive lead generation
• Collaborate closely with the internal Pamoja sales, business development, schools services and academic teams to align marketing efforts with business objectives and support lead nurturing and client acquisition
• Develop and lead multi-channel marketing campaigns across digital platforms, including email marketing, SEO, PPC, social media, and content marketing, tailored to schools and educators, with the support of the digital marketing team
• Analyse market trends and insights to create compelling, targeted campaigns that appeal to school administrators, heads of departments, and key decision-makers
• Brief and manage internal and external digital marketing specialists and creative professionals, including content creators, videographers, and designers, to produce impactful marketing materials
• Manage event programmes internationally, to ensure engagement with both existing schools and prospects, ensuring awareness, loyalty and quality lead generation
• Monitor and report on campaign performance using analytics tools to ensure key KPIs (leads, engagement, conversions, and ROI) are met or exceeded
• Lead content development efforts such as case studies, whitepapers, brochures, and thought leadership pieces to showcase our solutions' value to schools and parents
• Oversee partnerships with external marketing agencies to enhance campaign delivery and expand our reach within the education sector
• Optimise the marketing budget to ensure cost-effective campaigns and maximise ROI

Benefits

• Competitive salary
• Monthly Health & Wellness Allowance
• Remote working
• Professional Development opportunities
• Unlimited book budget