Remote Customer Marketing Manager
at Modern Health

Summary

Join a dynamic team at Modern Health as a Customer Marketing Manager to drive user engagement and develop marketing materials for client accounts.

Requirements

• 5+ years in marketing with at least 2 years in a user engagement marketing role
• Experience developing user engagement materials (i.e. flyers, slides, emails, posters, videos, direct mail, etc.)
• Excellent writing skills, particularly in the context of end user communication and engagement
• Strong attention to detail and project management skills
• Experience in building marketing campaigns from the ground up, with a focus on driving customer behaviors at key points in the customer journey
• Ability to think big picture and simultaneously execute on projects across different clients and Customer Success stakeholders
• Experience in analyzing data and engagement metrics to measure success of campaigns and find insights
• Passion for listening, understanding, and sharing end user customer stories
• Understanding of trends in the marketing space

Responsibilities

• Be one of the go-to marketing managers for our Client Success team
• Develop user engagement resources (including flyers, emails, slides, videos, etc.) to help our employer clients promote adoption of Modern Health to their employees
• Collaborate with our mental health providers and care team to rapidly develop approachable, digestible, and impactful resources for users on topics important to them (i.e. burnout, work-life balance, parenting stress, relationships, etc.) on a regular cadence
• Partner with Product Marketing and Product teams to ensure latest product updates are included in our marketing assets
• Develop and maintain user engagement resources on our client portal to scale the breadth and depth of support we offer to our employer clients
• Support the goal of ensuring our relationships with customers are deep and broad, to support cross-sell, up-sell and stickiness
• Partner with Client Success to identify and build impactful and compelling customer stories, testimonials, and videos; own logo usage and press rights by client; manage private and public reference programs
• Be the user expert with a deep understanding of user goals, behaviors and motivations, develop personas to effectively communicate insights to Client Success

Benefits

• 100% coverage for Medical / Dental / Vision / Disability / Life Insurance (and dependents covered at 50%)
• High deductible health plan option with health savings account
• Modern Health product or equivalent cost of external care
• Flexible PTO
• Company-wide mental health days