Marketing Manager

PointClickCare Logo

PointClickCare

πŸ“Remote - Canada

Summary

Join PointClickCare as a B2B Marketing Manager and own the planning, execution, and measurement of marketing campaigns. You will drive product demand through various channels, collaborating with cross-functional teams. The ideal candidate possesses excellent communication and analytical skills, a deep understanding of marketing principles, and a passion for creating impactful value propositions. You will manage campaign budgets, leverage marketing automation, and utilize AI-powered tools to optimize campaigns. The role requires managing multiple projects and stakeholders, ensuring clear and consistent communication. PointClickCare offers a competitive salary and benefits package.

Requirements

  • 4+ years of B2B marketing experience
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience using data and metrics to measure Impact and determine improvements
  • Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
  • Experience presenting ideas to various levels of an organization to gain support for initiatives
  • Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
  • Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue

Responsibilities

  • Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
  • Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results
  • Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead
  • Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
  • Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
  • Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc
  • Leverage AI-powered tools and analytics to optimize marketing campaigns, enhance customer segmentation and drive data informed strategies for improved engagement and ROI
  • Manage multiple projects and balancing contending priorities in a rapidly changing environment
  • Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns

Preferred Qualifications

  • Experience managing external partners to develop marketing programs
  • Experience managing large amount of data including customer segments and online campaign metrics
  • 5+ years of B2B marketing experience
  • Experience working with marketing agencies for execution
  • Travel 20-30%

Benefits

$42.31 - $45.67 an hour

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