Marketing Manager

Summary

Join Willow, a global leader in digitizing the build world, as a Senior Marketing & PR Manager. You will develop and execute marketing and PR strategies, manage social media presence, oversee website maintenance, collaborate with various teams, manage external contractors, support marketing events, lead customer marketing initiatives, and track marketing performance. This role requires 5+ years of experience in B2B technology or SaaS marketing and strong copywriting and editing skills. You will manage a professional LinkedIn presence and other digital platforms, and have familiarity with website CMS tools and marketing design platforms. Willow offers flexible working arrangements, remote and/or hybrid options, parental leave, and opportunities for employee volunteering and professional development.

Requirements

• 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment
• Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging
• Experience managing and growing a professional LinkedIn presence and other relevant digital platforms
• Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma)
• Demonstrated ability to manage external contractors and creative vendors to deliver projects
• Strong project management skills with attention to detail and ability to juggle multiple priorities
• A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment

Responsibilities

• Develop and execute marketing and PR strategies to support business goals and grow brand visibility
• Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials
• Manage our social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities
• Oversee the maintenance and continuous improvement of the website, including updates to content, layout, and performance in collaboration with external vendors
• Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks
• Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time
• Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences
• Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
• Track marketing performance metrics and present insights to inform strategy

Benefits

• True flexible working arrangements, remote and/or hybrid
• Parental leave
• Willow Academy
• Cool discounts on shopping and services