Marketing Manager, Demand Generation

Summary

Join HubSpot as a Marketing Manager, Demand Gen in Australia and drive revenue growth in the SMB segment across APAC. Reporting to the APAC Revenue Marketing team, you will design and launch database marketing campaigns, focusing on new business and cross/up-sell opportunities. You will be responsible for data-driven campaigns resonating with SMB decision-makers, creating compelling content, and managing in-office events in Sydney. This role requires a strong analytical mindset, creative approach, and collaboration with sales and marketing teams. The ideal candidate has 4-5 years of marketing experience, preferably in a field-facing role, and excellent project and stakeholder management skills. This remote position offers a hybrid work environment, education allowance, unlimited time off, and other benefits.

Requirements

• You have 4-5 years’ marketing experience, preferably in a field-facing role
• You’re extremely analytical, leveraging data to inform all your campaigns
• Excellent project management skills
• Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
• Ability to work collaboratively in a cross-functional team environment
• A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
• Solid business acumen, with marketing or sales experience or enablement experience, is a must
• Are an excellent communicator, writer, and storyteller in English

Responsibilities

• Manage a robust calendar of frequent and highly targeted campaigns and events to drive consistent pipeline for the SMB sales teams
• Responsible for the end-to-end campaign management; from campaign ideation, content, design and execution, measurement and optimisation
• Develop the playbook for in-office prospect events that support deeper connection and in-person experiences with prospects for the sales team
• Become the go-to expert for our SMB segment, identifying their needs and buying behaviour and aligning campaigns to surface high intent buyers
• Developing strong relationships with key stakeholders across Regional Marketing, Central Marketing and Sales to ensure alignment and maximise results
• Feel comfortable working in a high paced environment, producing multiple campaigns per month
• Staying up-to-date with industry trends, competitors, and best practices in marketing to continuously improve strategies and gain a competitive edge

Benefits

• Hybrid work environment - You can choose to work from Home, Office or Flex!
• An education allowance up to USD$5,000 per annum
• Unlimited Time Off Policy
• Private health insurance allowance & annual fitness reimbursement
• Opportunity to work with amazing colleagues who embody HubSpot’s HEART core values
• Primary Caregiver Leave of 16 weeks and Secondary Caregiver Leave for 6 weeks