Demand Generation Manager

Summary

Join Radformation, a company dedicated to improving cancer care globally through automated treatment planning, as a Demand Generation Manager. You will play a key role in shaping marketing strategy, executing impactful campaigns, and driving revenue growth. This position focuses on lead generation and nurturing for radiation oncology clinics. The role involves collaboration with various teams and requires experience in medical device or pharmaceutical marketing. Radformation offers a competitive salary, comprehensive benefits, and a fully remote work environment.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, related field or equivalent work experience
• Experience in medical device or pharmaceutical marketing required
• Previous experience managing campaigns and segmenting data utilizing marketing automation tools
• Prior experience building strong ICPs and programs for targeted accounts
• Strong organizational skills, follow-through, and the ability to manage complex projects with precision
• Ability to work effectively across teams, bringing people together to achieve shared goals

Responsibilities

• Collaborate with product marketing, brand teams, and sales to develop and implement targeted, multichannel marketing campaigns (email, social, advertising, webinars and events)
• Build and optimize automated lead generation nurturing programs to move leads through the sales funnel
• Monitor, analyze and report campaign and content performance, measuring effectiveness and using insights to refine efforts and maximize pipeline impact
• Conduct market research to identify trends, customer needs, and new opportunities for growth
• Work closely with the North American, International sales teams and distributors to ensure alignment on lead quality, quantity, and adapt campaigns to meet the unique needs of different regions
• Contribute to ad hoc marketing initiatives and projects as needed to support broader team objectives

Preferred Qualifications

• Radiation Oncology experience
• HubSpot is strongly preferred. Experience in Marketo or Pardot will also be accepted
• EST / CST Time Zone preferred

Benefits

• Top-tier medical, dental, vision care for employees and their families
• 401(k) & employer match vest immediately
• Self-managed PTO
• Generous parental leave
• Additional part-time work to help transition back into the swing of things
• Fully remote team
• Virtual events, yearly retreats and a collaborative work environment