Marketing Manager, Education (K12)

Summary

Join the team redefining how the world experiences design as an Education Marketing Manager, responsible for developing and executing education marketing strategies in Brazil.

Requirements

• Proven experience in a senior marketing roles, ideally with experience working in education and tech
• Well-rounded marketer that is comfortable working in cross-functional teams in a fast-paced environment
• Demonstrate keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions
• Excellent verbal and written communication skills in both Portugueses and English, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material
• Strong cross-functional skills, including working with sales, growth, and social teams
• Full proficiency in Portuguese and English is required

Responsibilities

• Own end to end strategy, planning, and execution of the education marketing strategy in Brazil based on deep local knowledge
• Develop online marketing campaigns on education spanning across channels including Meta, Google, TikTok and more; work cross-functionally with teams in both Brazil and Global to conceptualise, plan, execute, and report campaigns
• Manage education communities, own the growth and development of education community programs and online groups in Brazil
• Host webinars and in-person workshops for teachers, education professionals, and creatives
• Partner closely with education sales to identify growth opportunities for Canva for Education
• Coordinate cross-functionally with events, social, community, external agencies and external functions to deliver on education goals
• Participate and drive community and partner participation in local education conferences and events
• Work alongside global and local teams to deliver education content that create cultural connection, are locally relevant, and deliver against our business goals