Product Marketing Manager - Platform Growth

Summary

Join Upwork, the world’s largest work marketplace, as a Product Marketing Manager to shape the future of its platform. You will collaborate cross-functionally to launch new features, improve platform discoverability, and drive measurable impact across the customer lifecycle. Lead go-to-market strategies focused on activation and retention, working at the intersection of product, marketing, and strategy. Define and track key success metrics, and support growth initiatives to increase product visibility and usage. This role requires a dynamic individual with customer intuition, data-driven thinking, and a bias for action. Upwork offers a remote-first work environment and comprehensive benefits.

Requirements

• Experience driving product marketing initiatives focused on user growth, adoption, or retention
• Strong analytical skills with the ability to extract insights from data and translate them into actionable strategies
• Proven ability to lead cross-functional initiatives, manage timelines, and own stakeholder relationships
• A customer-first mindset with experience applying insights to shape messaging, positioning, and product experiences
• Demonstrated ability to learn quickly, adapt to new challenges, and optimize how work gets done

Responsibilities

• Own and execute go-to-market strategies for new and evolving platform features - from early research to post-launch optimization
• Leverage customer insights, behavioral data, and market research to inform strategy, drive adoption, and deepen engagement
• Partner cross-functionally with Product, Design, Marketing, CX, and Support to deliver a consistent and compelling end-to-end user experience
• Define and track key success metrics, identifying opportunities to improve activation, retention, and product value
• Support growth initiatives that increase product visibility and usage, including ecosystem integrations, external partnerships, and embedded experiences

Benefits

• Comprehensive medical coverage for you and your family
• Unlimited PTO
• A 401(k) plan with matching
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan