Senior Product Marketing Manager

Summary

Join Midi Health as a Senior Product Marketing Manager – Commercial and lead end-to-end marketing activities for women's midlife health services. You will be responsible for crafting compelling value propositions and messaging to attract enterprise employers, B2B health tech partners, and health plans. This role demands a deep understanding of buyer personas and the ability to create effective communication campaigns to engage both B2B and B2C audiences. You will collaborate with various teams, including Sales, Client Success, Product, and DTC Marketing, to shape the future of Midi Health's commercial business. This is a high-impact role with opportunities for team growth and significant contributions to the company's success. The position is remote (U.S.-based) with an optional hybrid option in the Bay Area.

Requirements

• 8+ years in B2B or B2B2C product marketing or customer marketing
• Experience working in small companies or on small teams that sell into large enterprise accounts (10,000+ lives or organizations serving diverse populations)
• Proven success supporting field teams (Sales/Client Success), developing campaigns and communication journeys, and working within CRM platforms (HubSpot preferred)
• Demonstrated ability to grow B2B customer contracts and activate B2C users within the Employer and/or Health Plan space
• Excellent storytelling and communication skills, with strong executive presence
• Analytical mindset—you understand what’s working, why, and how to continuously optimize results
• Curiosity, adaptability, and the ability to prioritize based on evolving market trends

Responsibilities

• Own the entire marketing funnel from product marketing to customer/end-user engagement marketing or our Commercial business (with support from creative, editorial, and demand generation teams)
• Create compelling, audience-specific value propositions and messaging that help us win across employers/employees, B2B2C partners, and health plans. Balancing goals for new logo acquisition with end-user expansion
• Pilot innovative engagement tactics and campaigns to move us from the “build” to “scale” phase as our book of business grows
• Partner with Sales, Client Success, Product, and DTC Marketing to shape the future of Midi Health in a variety of professional settings
• Increase product consideration and adoption of Midi’s services within target B2B segments to boost closed-won rates
• Partner with Demand Generation and Sales to create a high-touchpoint marketing funnel with tailored messaging for diverse C-suite buyers (employers, health plan managers, and other partners)
• Champion launch activities with enterprise customers, with a deliberate focus on maximizing the pre-sale phase and the first 90 days post-sale to build buy-in for Midi-led marketing
• Design and implement multi-channel B2C marketing campaigns (e.g., email, content kits, webinars, events) to drive user acquisition and activation. This includes developing personalized content, nurture campaigns (in collaboration with Lifecycle), and educational programs to support patients through their midlife health journeys
• Monitor and report on the performance of all Commercial marketing initiatives. Analyze key metrics (e.g., customer engagement, activation rates) and connect them to marketing efforts to identify opportunities for optimization and growth
• Enable field teams on new strategic initiatives and product launches, as needed