Senior Manager, Product Marketing

Summary

Join Cedar, a leading healthcare technology company, as a Product Marketer to drive innovative product marketing for our core offerings. You will collaborate with cross-functional teams to create compelling messaging, positioning, sales content, and go-to-market plans. Responsibilities include crafting core messaging aligned with customer needs, developing sales enablement materials, partnering with the demand generation team on marketing campaigns, and launching new products. This highly visible role is crucial for sustainable company growth. The ideal candidate possesses 5+ years of relevant marketing experience in software/SaaS, mastery of PMM skills, strong analytical and leadership abilities, and excellent communication skills. Cedar offers a competitive compensation and benefits package, including unlimited PTO, 16 weeks of paid parental leave, equity, and a comprehensive wellness program.

Requirements

• 5+ years of relevant marketing and general management background encompassing product marketing, market research, and marketing strategy gained primarily in the software and SaaS industries
• Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
• Strong strategic, analytical, organizational, and problem-solving skills
• Scrappy, “do-what-it-takes” attitude and a bias for action
• Excellent people and project leadership skills.  A proven track record launching new products and features
• Track record of successfully collaborating with and influencing product management, sales, sales ops and marketing teams
• Exceptional written and oral communication skills
• Expertise with Microsoft Powerpoint and Google Slides.  Proficiency with Adobe Photoshop and/or Figma
• Bachelor’s degree or demonstrated professional equivalent skill
• Willingness to travel 15%

Responsibilities

• Create core messaging and product positioning aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
• Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ’s, website pages, playbooks, and more
• Help our sales teams understand our product and solution narrative through impactful enablement and training
• Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Cedar’s value propositions to customers and prospects to help build a pipeline for our sales teams
• Bring products to market with innovative and effective launch plans

Preferred Qualifications

• Experience in the healthcare or healthtech industry
• Experience at a high growth Software-as-a-Service or technology company
• Advanced degree such as an MBA

Benefits

• Salary* in CA, NY, NJ, CT: $114,750 - $135,000
• Salary* NOT in CA, NY, NJ, CT: $103,300 - $121,500
• This role is equity eligible
• This role offers a competitive benefits and wellness package
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally