Content Marketing Manager

Summary

Join Later as a Content Marketing Manager and play a key role in creating engaging content for enterprise B2B brands and agencies. You will support the development of content themes, write high-quality blog posts and customer stories, and contribute to research reports. This role requires strong writing, SEO, and project management skills, along with experience in B2B content marketing. You will collaborate with various teams, including design, customer marketing, and product marketing. The position offers a competitive salary and benefits package. Later is committed to building an inclusive and supportive work environment.

Requirements

• 3-5 years of B2B content marketing experience
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven track record of creating engaging B2B content
• Strong understanding of SEO best practices and content optimization
• Experience with content analytics and performance tracking
• Excellent writing and editing skills with great attention to detail
• Strong project management skills and ability to meet deadlines
• Proficiency in content management systems and SEO tools
• Experience working with designers and freelance writers

Responsibilities

• Support the development of content themes and editorial calendar
• Identify trending topics and content opportunities in social media and influencer marketing
• Contribute to content distribution and optimization strategies
• Write and produce high-quality blog posts, articles, and customer stories
• Support the creation of quarterly research reports and industry benchmarks
• Optimize content for SEO while maintaining Later's brand voice
• Manage the content calendar and publishing schedule
• Create content briefs for freelance writers and subject matter experts
• Work closely with Design team to coordinate visual assets for content
• Partner with Customer Marketing to develop customer success stories
• Support Product Marketing with content for product updates and features
• Coordinate with Social Media team on content distribution
• Research industry trends and topics to inform content creation
• Monitor competitor content and identify differentiation opportunities
• Maintain Later's content style guide and best practices
• Track content performance metrics and create regular reports

Preferred Qualifications

• Experience writing for enterprise B2B audiences
• Background in social media or influencer marketing
• Familiarity with social listening and analytics tools
• Experience with marketing automation platforms
• Portfolio of published B2B content work

Benefits

• Salary Range: $95,000 - 120,000
• Various benefits plans (details not specified)
• Hybrid work option (#LI-Hybrid)