Content Marketing Manager

Summary

Join Sword Health, a company dedicated to alleviating pain, as a Growth Marketing Manager for their Move program. This role involves developing and executing growth marketing strategies, creating compelling content, and driving member enrollments, activation, and program completion. You will leverage data-driven insights, channel expertise in email and/or direct mail, and exceptional content creation skills to achieve ambitious growth goals. This position requires a strong B2C writer with a deep understanding of the nuances of this style, including crafting compelling subject lines, strong CTAs, engaging headers, and push notifications. You will be responsible for leading the execution of member engagement and B2C acquisition campaigns across various channels, ensuring campaign excellence through cross-functional collaboration with various teams.

Requirements

• 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
• In or has the ability to work PST time zone hours
• Expertise in analytical tools including Looker and Google sheets. Knowledge of statistical principles and test design. Mixpanel experience a huge plus
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
• Self motivated with a bias for action
• Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
• Positive, can do attitude
• Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Move enrollments
• Extremely proactive, and adaptable to a fluid environment
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
• Deep passion for solving problems in fast-paced, startup environment

Responsibilities

• Support copywriting & content creation for email and direct mail campaigns, collaborating with the Marketing Analyst and Head of Marketing to test and optimize across channels (e.g., subject lines, email and direct mail content, landing pages)
• Partner closely with CSMs for tier 1 clients and Customer Success to leverage top client opportunities for growth
• Execute thematic campaigns, webinars, and social media content, as well as member and B2B newsletters
• Lead the execution of member engagement and B2C acquisition campaigns across various channels (email, direct mail, webinars, social media, and client platforms) to boost enrollments and enhance program outcomes
• Ensure campaign excellence according to Sword’s standards through cross-functional collaboration with Design, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Clinical, and Operations teams

Preferred Qualifications

Experience in a B2C Fitness or Wellness Platform is a plus

Benefits

• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family