Marketing Manager, Paid Search

Summary

Join LastPass as a Marketing Manager, Paid Search and lead the strategic and tactical execution of paid search, display, and YouTube video campaigns. You will leverage your deep understanding of SaaS, PLG, and e-commerce to grow B2B and B2C user acquisition. This role involves managing global paid media programs, developing advanced bidding strategies, conducting A/B testing, and providing performance analysis. You will collaborate with cross-functional teams, including web, analytics, creative, and demand generation, to develop cohesive media plans. The ideal candidate possesses proven expertise in SaaS, PLG, and e-commerce, deep knowledge of Google and Microsoft Ads platforms, and the ability to manage seven-figure budgets. LastPass offers a remote-first culture, competitive compensation, flexible PTO, generous parental leave, comprehensive health coverage, and continuous learning opportunities.

Requirements

• Proven expertise and success in SaaS, PLG, and eCommerce environments, with experience in both B2B and B2C customer acquisition through paid channels
• Deep knowledge of Google and Microsoft Ads platforms, performance forecasting, bid algorithms, keyword strategies, web tracking, and campaign scaling techniques to drive growth
• Ability to oversee seven-figure paid media budgets and deliver measurable results
• Familiarity with CRO methodologies to improve landing page experience and customer journeys
• Analytical mindset with fluency in performance metrics and funnel KPIs
• Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals
• Strong organizational skills and attention to detail in a fast-paced, growth-focused environment

Responsibilities

• Own and manage global Paid Search, Display, and Video programs across Google Ads (Search, YouTube, GDN) and Microsoft Ads (Search, Audience Network)
• Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI across trial, eCommerce, and lead generation initiatives
• Execute campaign setup, daily optimizations, A/B testing, and performance reporting - this is a hands-on keyboard role
• Conduct multivariate testing across ads, landing pages, and bid strategies to maximize engagement and conversion rates
• Media planning and forecast performance by channel, audience, and geography to identify scalable growth opportunities while maintaining profitability
• Provide deep analysis of performance KPIs (CPA, CAC, ROI, LTV) and translate insights into actionable strategies
• Stay ahead of platform updates, SEM innovations, and best practices to improve campaign efficiency and output
• Partner with the Brand & Creative team to providing creative strategy and insights for paid media asset production (ad copy, display banners, and video/animations)
• Collaborate with our Web & SEO team to test and optimize landing page experiences to improve conversion rates

Benefits

• Competitive compensation
• Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Comprehensive health coverage , including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility